New year, new corporate structure at Louis Vuitton. The French maison – spearhead of the giant LVMH – now has a new President and CEO. His name, highly esteemed in the sector for a long time, shines more than ever in the Olympus of fashion: Pietro Beccari is the first Italian manager to ever hold this role in the history of Louis Vuittonand the appointment was announced by an official note disclosed this morning by Lvmh.
After 27 years, the Belgian designer has decided to put an end to the history of his eponymous brand. To – perhaps – devote himself exclusively to the artistic direction of the Italian maison
Born in 1967 in the province of Parma, Beccari graduated in business management at the university of his city, and then took his first steps in the marketing department of Benckiser in Italy and that of Parmalat in the USA. After the New York experience, he left for Europe to become vice president of the haircare division of the Henkel brand, in Germany. In 2006, the turning point in luxury: Pietro Beccari was hired by the LVMH group as executive vice president of marketing and communication of Louis Vuitton, a milestone which will be followed – from 2012 to 2018 – by his first experience as President and CEO: the one at Fendi. But the climb to the top of LVMH, which began seventeen years ago, didn’t stop there. After Fendi, Beccari was President and CEO of Christian Dior Couturehas held this role from 2018 to today, witness who will now pass to Delphine Arnault.
The surname of the latter precedes her fame: Delphine is the eldest daughter of Bernard Arnault, the 74-year-old French entrepreneur who is President and CEO of the LVMH group. After starting her career as a consultant for McKinsey, Delphine got her start on the business side of fashion working for John Galliano. She until she get her, in 2001, the role of Deputy Managing Director in Christian Dior Couture. Finally, in September 2013, she took another step even higher as executive vice president of Louis Vuitton. Today, in taking over from Pietro Beccari as CEO of Dior, Delphine will be supported by Charles Delapalmein turn promoted to general manager.
There are many Italian names that lead luxury maisons today, think of Marco Bizzarri at the reins of Gucci, Francesca Bellettini at Saint Laurent, Riccardo Bellini at Chloé, Jacopo Venturini at Valentino and Carlo Alberto Beretta at Tod’s. But today all the spotlights are focused on Beccari: «The work you have done for Christian Dior over the past five years has been outstanding – commented Bernard Arnault. -His leadership has accelerated the appeal and success of this iconic fashion house. Monsieur Dior’s values ​​of elegance and his innovative spirit have received new intensity, supported by highly talented designers. The reinvention of the historic boutique at 30 Montaigne is emblematic of this momentum. I’m sure Pietro will take Louis Vuitton to the next level of success and desirability».
Source: Vanity Fair
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