The flagship store of Harmont & Blaine Corso Matteotti 5 in Milan hosted the seventh edition of WHO IS WHO AWARDS Sports & Style, the prizes that unite the world of fashion and elegance with the champions of sport and sports communication, awarded on the occasion of the WHO IS WHO of Italian football and sport.
WHO’S WHO, for over thirty years, has persevered in its goal of uniting different sectors, highlighting aspects that include the world of engines, fashion, design and sport. To assign the prestigious awards Cristiana Schieppati director of WHO’S WHO e Alessandro Calascibetta, Director of Style Magazine, the men’s monthly of current affairs and style of the Corriere della Sera.
Main partner dell’evento Helbiz Live, the new and innovative platform for streaming the entire Serie B Championship and many other sport-related content, which has chosen the WHO’S WHO AWARDS Sports & Style to present the services that Helbiz also reserves to the sports world as well as to mobility with its scooters, bicycles and mopeds – all electric – and to catering, with Helbiz Kitchen: the largest ghost kitchen internationally, in the heart of Milan
Among the winners Marco Pirone, Chief Executive Officer di Harmont & Blaine which, together with Maurizio Ganz, a former footballer today coach of Milan women’s, have withdrawn the WHO’S WHO Fashion & Football for the partnership between the Italian clothing company e AC Milan as Official Style Partner. Harmont & Blaine realizes the official uniforms of the Male and Female First Team and a capsule collection previewed during the evening.
The designer has withdrawn the awards for fashion Andrea Pompilio e il Fashion Director di Sportweek Carlo Ortenzi.
For communication they receive the WHO IS WHO AWARDS Sports & Style the former footballer today very popular television commentator Lele Adani and the beautiful Miss Italy 2019 Carolina Stramare, face and presenter of Helbiz Live.
The prizes dedicated to sport, awarded in collaboration with Technogym, a reference brand for the training of sports champions, see an all-female parterre with the unforgettable Olympic champion in alpine skiing Isolde Kostner, the gold medal in rowing in Tokyo 2020 Valentina Rodini and the gold winner at the cycling world championships Letizia Paternoster, Technogym Ambassador, the award was received by Enrico Manaresi Pr & Media Relation Director of Technogym.
Special guest the Paralympic swimming champion Simone Barlaam, gold medal at the Tokyo 2020 Olympics in the men’s 50m freestyle in which he set the new world record, Antonio Rossi, Undersecretary of the Lombardy Region with responsibility for Sport, 2026 Olympics and Major Events, Martina Riva, Councilor for Sport of the Municipality of Milan e Piero Piazzi President and CEO of Women Management Milan. They also intervened Antonia Dell’Atte, Paolo Ligresti, Giovanni Audiffredi, Claudia Peroni, Susanna Message, Laura Morino Teso, Jonella Ligresti.
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