Barbie and Ken aka Margot Robbie and Ryan Gosling were also the zero point of the return ofwestern aesthetic. In fact, since the first photos from the set of Greta Gerwig's record-breaking film circulated in 2022, with the two protagonists immortalized in matchy-matchy rodeo suits, we should have understood that it wasn't just something extemporaneous, but the primordial and colorful cell of a trend that is a bit like a wave that comes and goes, to put it in Jovanotti's words, and which finds itself in 2024 full manifestation.
Because while we're not exactly in Texas right now, that doesn't mean we can't pretend the city isn't a prairie or an endless ranch. And it doesn't even take too much imagination: in fact we need to make some space in the wardrobe because the trend that is raging is before our eyes, very ready to be pranked, to stay on topic.
It was from the days of Don't tell me of Madonna at the beginning of the millennium that we didn't see so many cowboy hats, belts with mega buckles, bolo tie (the typical leather ties) fringes and obviously pointed boots.
What happened? First of all this year the collective country obsession has reached its peak. And this time too fashion is influenced by the greatest musical icons of the moment. After that Beyoncé announced during the Superbowl the release of the first two decidedly country songs of his next album, Act II, the internet went crazy for this genre that rediscovers the roots of the super pop star from Houston. Which, it is to underline the gender shift, has for some time also been spotted with a corresponding outfit (it is no coincidence that after the announcement the searches for cowboy hats increased on Google by 212.5%).
The announcement of a new album (and sound) by the former Destiny's Child came a few weeks after that Lana Del Rey revealed that his next studio album, Period (“lazzo” in Italian), it would have been a country album.
What do Chiara Ferragni, Beyoncé, Julia Fox, Kim Kardashian and Sydney Sweeney have in common? The passion for the metal corset. Which, the feminists of the Seventies don't mind it, today has also become the symbol of female emancipation
Speaking of music again, cowboy hats and boots sthey have long been the sartorial signature of fans at concerts Harry Styles And Taylor Swift, usually paired with sequins and feather boas. While Katy Perry, Miley Cyrus and Lil Nas X also wore western details on stage.
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Outside of a musical context, already last autumn, it girls the likes of Bella Hadid and Emily Ratajkowski have begun to embrace this aesthetic which today infects the coolest stars on the planet, from Kim Kardashian to David Beckham.
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On the catwalk last month Pharrell presented the Louis Vuitton menswear collection Autumn/Winter 2024-25 totally imbued with a western-inspired workwear style.
An aesthetic that has already become mainstream, so much so that soon it will probably be impossible not to notice someone next to us perhaps wearing fringed jackets or belts.
At the last Sanremo Festival it was impossible to forget the look shown off by Bnkr44, pop reinterpretation à la Clint Eastwood, while the song was very popular on the radio Go! by Alfa with clear country sounds.
But let's go back to the fashion shows. From Diesel to Dsquared2, from Ganni to Alexander McQueenfrom Rotate to Balmain and even Chanel, which in the Autumn/Winter 2023-24 Haute Couture interpreted tweed in a country key: fashion addicts have long been familiar with the epic of the Far West (without considering the rodeo style DNA that has always characterized brands such as Ralph Lauren, rooted in American culture). Until she landed on TikTok, called, as in the style of the social network, cowboycore.
Last year he triumphed with Two lives and a series of Versace-branded bondage rock looks. He now returns in a new guise and, definitely, new guises at Sanremo 2024: Marco Mengoni, co-host of the first evening, will probably choose Fendi, as the off-stage outfit also anticipates. Meanwhile on Instagram he shows the first look…
Now there are many ways to immerse yourself in the trend that celebrates the ye-haw wild. The easiest way is to buy a pair of cowboy boots (if you don't already have them) or a hat with a curved brim. For a more discreet nod you can opt for double denim, a thin tie, a bandana, some fringe, turquoise jewelery or a belt with a buckle.
In total look or through a simple detail, driven by the upcoming country albums, do we really feel ready to ride the wild wild West trend? Perhaps. Although it is probable that many never got off the saddle in the end.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
