The health of the planet is not at the center of the world’s thoughts these days. It would seem the opposite of watching news and reading the days, but online searches say something else. “In the last 30 days, Squid Game has received over ten times online mentions dedicated to COP26 globally, ”says a Brandwatch report commissioned by BayWa r.e., global player of renewable energy, on 5.2 million online data.
The conference of Glasgow however, it is the one with the most conversations on the web ever. It seems like a consolation prize for what has been called the fundamental conference on climate, the last resort, the world clock a few seconds from the Apocalypse.
It’s not that people don’t care about the climate or don’t care about world emergencies, but it is the short-term criticalities that worry and trigger research. Global online mentions for the fuel crisis were six times higher than those for COP26 for the entire month of September.
It is the UK, which hosts it, that speaks the most about the climate conference. It is mainly managers and teachers who are interested in COP26. The British premier Boris Johnson is mentioned nearly 400 thousand times, over 20 times more than Greta Thunberg.
Matthias Taft, CEO of BayWa re explains: “It is a natural instinct to distract ourselves from uncomfortable thoughts and frightening realities, but time is rapidly running out, if we are to prevent the most catastrophic effects of climate change, this is truly the decade that counts. A different attitude is key: we must stop seeing climate action and sustainable choices as long-term goals which could limit our former freedoms, but rather as urgent changes that create a positive impact on our society and economy. ‘
It is science that says that there is no more time and there is no beating around the bush on environmental policies. It applies to governments and to people. Ispi, Institute for International Political Studies, with Ruben David and Alberto Guidi, of the Geoeconomics Observatory, has exposed in 10 graphs on some true and false myths related to climate change.
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