Three two one. There are only a few days left for the winter sales to begin. The first regions to propose them, this time, are Basilicata and Sicily, which begin on January 2nd. But in most cities in other regions they will kick off on January 5.
Solo in tourist municipalities the start will be decidedly postponed compared to the rest of Italy (the summer sales will start on Saturday 5 March, and will end on Saturday 2 April).
Here you are the calendar of the Italian Fashion Federation / Confcommercio.
Abruzzo: Wednesday 5th January – Saturday 5th March
Basilicata: Sunday 2nd January – Wednesday 2nd March
Calabria: Wednesday 5th January – Sunday 6th March
Campania: Wednesday 5th January – Tuesday 1st March
Emilia Romagna: Wednesday 5th January – Saturday 5th March
Friuli Venezia Giulia: Wednesday 5th January – Thursday 31st March
Lazio: Wednesday 5th January – Tuesday 15th February
Liguria: Wednesday 5th January – Friday 18th February
Lombardy: Wednesday 5th January – Saturday 5th March
Marche: Wednesday 5th January – Tuesday 1st March
Molise: Wednesday 5th January – Saturday 5th March
Piedmont: Wednesday 5th January – Tuesday 1st March
Puglia: To be confirmed
Sardinia: Wednesday 5th January – Saturday 5th March
Sicily: Sunday 2nd January – Tuesday 15th March
Tuscany: Wednesday 5th January – Saturday 5th March
Umbria: Wednesday 5th January – Saturday 5th March
Valle d’Aosta: Monday 3 January – Thursday 3 March
Veneto: Wednesday 5th January – Monday 28th February
Bolzano, Oltradige and Bassa Atesina, Merano and Burgraviato, Valle Isarco and Alta Valle Isarco, Val Pusteria and Val Venosta – Saturday 8 January – Saturday 5 February
Marebbe, San Martino in Badia, La Valle, Badia, Corvara – Saturday 5 March – Saturday 2 April
Tourist municipalities of Tires, Castelrotto, Renon, Ortisei, Santa Cristina, Selva Gardena, Marebbe, San Martino in Badia, La Valle, Badia, Corvara, Stelvio, Maso Corto, Resia, San Valentino alla Muta – Saturday 5 March – Saturday 2 April .
But why is it established a fixed date start of the winter and summer sales? According to Gabriel Meghnagi, president of Confcommercio associative networks, it is a necessary measure, “otherwise the large groups would “eat” the small merchants», He explained to Corriere della Sera. “However, I do not agree that the reference date is the day before the Epiphany, it makes no sense. The sales should start on December 27 because, for the right to rest, I would leave all the shops closed in Santo Stefano. This is also the case in France, Spain, Germany, England, I don’t understand Italian obstinacy ».
Other stories of Vanity Fair that might interest you:
10 things that only happen to people who are sick of shopping
Sales, some regions leave at the beginning of July: what about the others?
Normal after the pandemic? “We must find it with curiosity”

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