After reaching the goal of opening 500 new stores in the country in 2021, Cacau Show is preparing for a new expansion plan for the chocolate brand, with investments of R$ 110 million planned for 2022. stores, acquisitions and the internationalization strategy of the business, which should open its first office outside Brazil, in a location yet to be defined.
According to the president and founder of Cacau Show, Alexandre Costa, the company ended 2021 with revenues of R$ 2.9 billion. The performance is 45% higher than in 2020 and also represents an increase of about 20% compared to 2019, the period before the covid-19 pandemic.
At the beginning of the pandemic, the largest chain of chocolatiers in Brazil had to step on the brakes in its expansion project. In 2020, the brand started operating 122 new stores – 17 fewer than in the previous year. In 2021, however, the chocolate shop regained its momentum and reached the mark of 2,828 units.
“In the medium and long term we want to have about 5 thousand stores throughout Brazil”, says the executive, stating that this number may even double with international expansion.
The executive also does not rule out an arrival at B3, the São Paulo stock exchange. He points out that the numbers of the Cacau Show are already audited by the company EY (Ernst & Young).
In the opinion of specialist in retail Eugênio Foganholo, from Mixxer, the growth of Cacau Show is the result of the well-established franchise system, which managed to transform the brand into an attraction for investors who intend to open their own business.
“Within Brazilian retail, she managed to develop a business concept that can be easily multiplied”, he says. Despite being born later, Cacau Show today is much bigger than Kopenhagen, one of its main rivals.
Foganholo also highlights the growth in revenue per unit of the company. According to the specialist, in 2021, the average performance per unit was R$ 1.02 million, compared to R$ 860 thousand the previous year – nominal expansion of almost 20%.
Cacau Show has also bet on a new distribution channel in recent times: door-to-door sales. Today, the company has about 100 thousand registered resellers. The segment represented 12% of revenue in 2021, surpassing e-commerce, which contributed with 10%.
new factory
Cacau Show also opened its third factory in Linhares (ES). The 47,000 m² space was acquired after Coca-Cola deactivated a Matte Leão production plant. The initiative has an eye on the expansion project outside the country, as the proximity to the port of Vitória can facilitate exports.
Reference: CNN Brasil
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