By George Lampiris
It started with shocks for the sales of the supermarket chains in 2022, with the consumer demand through their stores now showing signs of balancing during the first fortnight of 2021.
In the overall picture, an exception is the sales rally in the only category of goods that does not belong to the so-called fast-moving consumer goods such as food, household cleaners and personal hygiene items. The reason for the Bazaar product category, namely clothing and footwear, electrical and electronic appliances, furniture and tools.
Details of the Nielsen IQ available at Capital.gr show that the Bazaars in the period from January 3 to January 16, 2022, when they are the most recent data counted, recorded a sales increase of 22.5% compared to the corresponding period last year of the first fortnight. It will be recalled that in the whole of 2021 Bazaar products gained sales by 14.9% compared to 2020. The main reason for turning to the purchases of these products from supermarkets, is that the consumer public now shows the tendency to be served by a store and for his other purchases before the much-needed goods.
Sales losses
At the same time all supermarkets based on the same data seem to be losing ground. This practically means that the supermarket stores, if one takes into account the sales of the products belonging to the categories of Bazaar, Food and Beverage, Home Care and Personal Hygiene and Beauty Products, fell in the period from 3 to 16 January by -7 %.
The main reasons that lead to a drop in sales in January
Market sources state that the market is declining, given the sharply upward trend that preceded the Greek supermarkets, starting in the first year of the pandemic in our country, in 2020, when their sales closed with a percentage increased by 9.7%. It closed marginally upwards for the specific market in 2021, with a percentage of 1.3%. But at the same time, rising prices for many of the essentials sold in supermarkets have led, among other things, to prioritize purchases and spending by consumers, who focus on repaying liabilities such as electricity bills or other current liabilities. having effectively restricted spontaneous or potentially unnecessary purchases. It should be noted, however, that due to the New Year holidays, the working days were less in the examined first fortnight of January. There were also supermarket chains that kept their stores closed on Monday, January 3, due to their annual inventory.
Fast-moving consumer goods fell 8.6%
It should be noted that in terms of sales exclusively of fast-moving consumer goods (FMCGs), ie categories that include health and beauty products, home care and food and beverages, supermarkets lost even more of their sales, ie 8.6% in the period from January 3 to January 16, 2022. This is due to the fact that high-speed goods are not counted Bazaar products they hold partially enhance overall sales in supermarkets.
Source: Capital
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