For six months in the air, the CNN Money It is already a reference in excellence in coverage of the Brazilian financial market. The channel has a Average monthly reach of 13 million people Through various platforms, such as live video (pay TV, YouTube and Samsung TV Plus) and digital (social networks and portal). According to the exclusive survey of Kantar Ibope Media conducted between February 17 and March 19, The channel’s audience was 4 million viewers being 86% of classes AB.
“THE CNN BRASIL MONEY It has gained relevance by bringing first -hand, qualified and balanced information to market managers and operators who want to understand all the movements of the Brazilian and world economy. To do this, we have a team of first-rate experts who dominate the subject in depth, ”says Virgílio Abranches, vice president of journalism, content and operations CNN Brazil .
The channel quickly won a prominent position in Brazilian economic journalism by combining a renowned team, partnerships with content producers and innovative solutions. The main one is the dashboardwhich presents in real time the most relevant movements in the world’s capital markets and quotations of dollar, euro and pound sterling.
Journalist team is also a reference
A cast of renowned journalists in the coverage of economic affairs leads the channel. The direction of journalism is FERNANDO NAKAGAWA which has been covering the theme for 25 years. He was an international correspondent in London for Estadão and worked on vehicles such as Broadcast/State Agency, Valor Econômico, Gazeta Mercantil and Folha de S. Paulo.
The starting team of CNN Money It also has Thais Herédia elected the most admired journalist in the Economics of Journalists & Cia in 2023. His trajectory includes performances in the Globo and Bandeirantes groups, besides his own CNN Brazil where it has been since the channel’s debut in March 2020. He also worked as a press officer at the Central Bank of Brazil.
The newsroom of Débora Oliveira and Muriel Porfiro, both formed by the B3 program for economic journalists. Already journalist Victor Irajá was editor of the Radar Econômico column, Veja magazine, and Economics reporter of Estadão and Radio CBN. Gabriel Monteiro, former BM&C News and Abril Group, has experience in live anchoring programs focused on economic coverage, business and financial market.
To strengthen the coverage of topics such as infrastructure and foreign trade, the CNN Money has the director of journalism at CNN In Brasilia, Daniel Rittner. The professional was for 22 years in Valor Econômico, where he was a special reporter, columnist and correspondent in Buenos Aires.
The best of economic content
In addition, the channel also accumulates partnerships with relevant stakeholders of Brazilian economic journalism, such as Broadcast, from Estado Group, AGFEED and JOTA. Interview programs, such as Capital Insights and Business Review they are the stage for the main CEOs, CFOs and experts to discuss financial results and topics that move the daily life of executives and investors across the country.
In April, Brasilia received the first event CNN Talks with the channel label and support from Febraban (Brazilian Federation of Banks). With the presence of Finance Minister Fernando Haddad and the president of the Chamber of Deputies, Hugo Motta, the meeting mobilized market analysts, journalists, executives and entrepreneurs in the federal capital for a high level debate on the direction of the country’s economic policy.
Since the premiere, the CNN Money It has heavy sponsors, including Itaú Personnalité, Banco Master, Inter, Ambipar, Claro and Qualcomm. For Cris Moreira, Vice President of Strategic Relations of Multiplatform, the profile of advertisers reflects the credibility and reputation of the brand. “We follow firm in the purpose of bringing multiplatform, diverse and tailor-made projects to the market in order to consolidate our relevance in the financial sector,” he says.
This content was originally published in a range of 13 million people, CNN Money completes six months in the air on CNN Brazil.
Source: CNN Brasil
I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.
