A Roman sunset, a secret terrace in the heart of the capital and fifty lucky guests who found themselves witnesses of a real twist: Stefano De Martino is the new testimonial of Head & Shoulders. The Partenopeo conductor and showmanbeloved by the public, he made his entry as a protagonist between the amazement of the public and a scenography dominated by iconic blue doors which, in recent weeks, have appeared in several Italian cities.
A debut that is the culmination of a capillary marketing campaign: Mysterious branded doors Head & Shoulders have appeared in stations and squares of the main Italian citiesintriguing passers -by with clues on a well -known face ready to “knock on the Italian gate”. And last night, finally, the enigma was revealed: to respond to the exclusive invitation – reserved for the first fifties who guessed the identity of the new Ambassador – it was he, De Martino, who he welcomed the guests with an ironic smile and the charisma that distinguishes him.
An intimate but spectacular event, which officially launched the new campaign of the number one anti -force brand in the world: «Dandruff? I don’t have it, I prevent it! ».
“I immediately liked the idea of ​​entering the homes of Italians – literally – with lightness and irony,” he said De Martino. «With Head & Shoulders we share direct, accessible, close to people. And then, you know: feeling sure is a lot of a matter of head ». The evening was also an opportunity to tell the new brand mission: A real “door -to -door” campaign which, starting from July, will see De Martino cross Italy with Head & Shoulders.
Valeria Consort, Vice President Beauty Care of P&G Italiacommented: «Stefano perfectly embodies the values ​​of Head & Shoulders: he is authentic, empathic and has the ability to get in direct contact with the public. We could not imagine better face for this new adventure ». The elegant but informal event represented a meeting point between entertainment, brand strategy and public involvement, proving to be a successful example of immersive communication. And if in the next few days you will feel knocking on your door … make sure you have a bottle of Head & Shoulders in the bathroom: It could be Stefano.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
