The period of high inflation and the economic crisis have forced Brazilians to change their eating habits away from home. If before the traditional dish of rice and beans was valued on a daily basis, now what matters is what fits in the consumer’s pocket.
In this scenario, packaged snacks and ready-to-eat snacks, such as coxinhas and esfirras, became more consumed, gaining prominence in value and increasing their market share.
Between 2019 and 2022, the preference for savory foods when eating away from home increased from 11% to 15%, while meals decreased from 7% to 4% in the period, according to research by Kantar consultancy.
According to the study, snacks have been replacing meals, mainly at breakfast and afternoon snack. Since 2019, 89% of the growth in savory snacks has occurred on these occasions, while the decline in lunch meals has been 61% in the period.
With the increase in prices, data from Kantar indicate that consumers from classes D and E have been the most affected by inflation on meals, which grew 35.7% in the last year for this group.
“In general, the crisis is affecting the humble consumer more. Proof of this is that we see a movement of people starting to look for a little cheaper food, no longer spending money away from home and opting for lunchboxes and lunchboxes”, says Hudson Romano, senior manager of Out-of-Home Consumption at Kantar.
Preparing lunchboxes has become more present in the routine of Brazilians looking to save money away from home. According to the survey, the option is being more sought after by the public between 35 and 44 years of age, with poultry, yogurt and ready-to-eat snacks being the favorite foods.
* Under the supervision of Ana Carolina Nunes
Source: CNN Brasil
I am an experienced journalist, writer, and editor with a passion for finance and business news. I have been working in the journalism field for over 6 years, covering a variety of topics from finance to technology. As an author at World Stock Market, I specialize in finance business-related topics.
