Long before that Novak Djokovic He started drawing the hearts on it. Or that we knelt in tears, kissing it, to celebrate Olympic gold. The history of red earthin tennis, begins in Cannes in the second half of the nineteenth century, more precisely toHotel Beau Site – an old castle purchased in 1867 by a Swiss entrepreneur – where characters from all over Europe found refreshment during the torrid summer. Among these, the brothers William and Ernest Renshawtwo British tennis players who, during a holiday on the French Riviera, in 1880 they had a brilliant idea to protect the hotel grass fields from the scorching sun: Cover them with terracotta powder obtained from ground vases and brickscoming from nearby Vallauris.
A story on the border Between reality and legendespecially as regards the protagonists. What is certain is that the climate from the French Riviera attracted the athletes because it also allowed in winter to practice outdoor sports, and that in that same area and in those same years Tennis had a boom Thanks to the tournaments organized by the Hotel Beau Site. In short, who is the real inventor of the beaten ground fields is not given to know: in the meantime, however, that characteristic red coat became iconic, symbol of Mediterranean.
A color that starts from the coasts, between maritime pines and crystal clear waters, and expands inside. Until Paris, where from 1891 theOpen of France, better known as Roland Garrosto date the only Slam that is played on this “machine” surface. From here Lacoste He took inspiration for his new range of Co-Brandig collections for the 2025 edition of the transalpine tournament: faithful to the brand’s sporting legacy and its natural elegance, they celebrate the harmony between performance and style, both in the field and outside.
Together with the crocodile brand we stayed in the shade of the Eiffel Tower to see the ambassadors with their lively garments at work, dotted with reasons who remember precisely the traditional colors of Roland Garroswith a graphics that shows the impact of a ball and a spotted all-over effect on the pole. Daniil Medvedev, Grigor Dimitrov, Arthur Fils, Ugo Humbert, Chloé paquet (with the iconic Plissé Lacoste) and, above all, just Novak Djokovicthe supreme entity of the racket, which enchanted the Philippe-Charrier audience.
A millimetric passerby, a violent backhand in cross, then strong with the straight to open the space and close with A cloved dessert to the network. The line judge calls her out, the chair referee falls (all with Lacoste uniforms, such as the gruesome, editor’s note) which indicates the sign on earth and then raises the finger: it is inside. All standing to applaudhe raises his arms and thanks: the sweatshirts that pay homage to the old manifests of the tournament, with An illustration of the emblematic central field.
To bring that shade typical of the Open of France to the stands. Demonstration is also the new capsule collection Authentic Clay Court, which has a unique color and resistant by virtue of a process developed by Lacoste. “Authentique Terre Battue” It reads in front, in large characters. In these parts, a real State of mind.
Source: Vanity Fair
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