THE CNN Brazil was present at one of the most important marketing and communication events in the country, the MNB (Marketing Network Brasil), organized by Meio&Mensagem from May 12th to 15th.
The event brought together the main marketing and communication executives from different sectors in Bahia for discussions and exchanges of experience.
Through the CNN journalist William Waack, WW anchor, and presenter Gabriela Prioli, who presents À Prioli, a CNN Soft program, were present.
In a conversation moderated by Mauricio Kotait, commercial vice president of CNN Brasil, and Mariana Cantarelli, director of commercial strategy at the broadcaster, the two CNN talents talked about topics such as market expectations and challenges in 2022, the Brazilian political and economic scenario, in addition to of trivia about Waack and Prioli’s career and projects.
The journalist and anchor of CNN Brasil provoked important reflections about the challenges of performing serious and responsible journalism today, in an environment where the consumption of news is extremely digitalized and dynamic, greatly impacted by the demands of the audience on social networks. “The public imposes certain subjects and fast and instant coverage. The current challenge of journalism is to have the discipline not to work for applause, but to bring the facts in this tense game between what brings likes and views and what is really serious and relevant”.
Waack also spoke about the WW program, in which he brings high-level guests for in-depth discussions and analysis on the main topics occurring in Brazil and in the world. “There is a space in journalism that goes beyond the bench. A space to analyze the facts in depth and bring the viewer the possibility that he will reflect and draw his own conclusions”, he said.
Prioli, who started at CNN Brasil as a political commentator, spoke about his talk show À Prioli and his relationship with the market. “When I saw myself as a TV presenter and started thinking about brands, I saw that those who work with influence often hide advertising. I think this is a shot in the foot. If I do not indicate that this is advertising, the consumer may understand that I am not proud of my relationships with brands, when in fact, I want my audience to understand that these brands make the quality content they consume possible”, he declared.
Source: CNN Brasil
