World frenzy for Matcha has caused serious deficiencies and launching demand, even at the most specialized points of sale. In Kettl Tea, a minimal bar that opened this year on Hollywood Avenue in Los Angeles, Japanese green tea powder is made with complete precision, but out of the 25 types of matchas of the menu, only four remain in stock, as Founder says. “One of the problems we face is that we must constantly tell customers that, unfortunately, we do not have what they are looking for,” he explains to Aljazeera. With its intense aroma of fresh grass, its vibrant color and tonic action, Matcha has experienced a striking rise in popularity over the last decade – and especially in the last two to three years. “It is now a cultural point of reference in the West,” says the 40 -year -old businessman, “from ice creams to Starbucks.” The Matcha market almost doubled in one year. ‘Whatever we try, just […]
Source: News Beast
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