For the new appointment with Audi Talks storytelling moves to Cortina. In the past months, on the occasion of the World Cup stages that took place in Alta Badia and Madonna di Campiglio, Audi kicked off the winter season by launching a new format that would allow it to remain close to the fans of the Brand and winter sports. despite the current situation.
Audi Talks was therefore born, a studio, both physical and digital, which is divided into schedules studied ad hoc in 8 appointments along the Alps, in the localities with which the Brand has been actively collaborating for years and is an active part of the territorial strategies.
On the occasion of the 2021 World Cup (7-21 February) the studio then moved to Cortina to tell how cutting-edge technology and attitude to the future are the drivers that have guided the Brand in a systemic activation path together with the stakeholders in the locality.
The appointment is for Wednesday 10 February at 6.30 pm on myAudi.it, to follow the live match. The contribution will then remain available for use on demand.
With the title A track marked: Cortina 2021 protagonists will be the architects of this important event: Alessandro Benetton, President of the Cortina 2021 Foundation, Giampietro Ghedina, Mayor of Cortina, Flavio Roda, President of the Italian Winter Sports Federation, Carlo Tamburi, Director of Enel Italy and Fabrizio Longo, Director of Audi Italy.
Moderated by Guido Bagatta, guests will take stock of Cortina and its transformation, with an excursus on the approach path and on the changes that have brought the Ampezzo town to this coveted goal. Starting from 2017, when Audi became a local partner, even before Cortina became the home of the World Ski Championships, the spectator will be accompanied with stories and images along the key moments of the journey undertaken with Cortina and with the partners. Concreteness and sharing of views and values have led to this important result, studded with projects and collaborations that leave a concrete mark on the territory, a legacy for the inhabitants and visitors of Cortina. And the legacy left here in Cortina is not only linked to sport and the slopes, but also passes through projects that have allowed the creation of infrastructures for both street furniture and electric mobility and the redevelopment of the territory, making the locality today a a true laboratory for sustainable innovation.
Cortina 2021 is the culmination of a long journey that has seen Audi, the Municipality and its partners engage in a series of initiatives focused on the development of a sustainable model of life and mobility. But the World Ski Championships are also a starting point towards the Cortina of tomorrow in the name of sustainability and innovation.
The other appointments with the Audi Talks dedicated to Cortina and that during the next days of competitions will accompany the spectator on a journey to discover the location, performance and sportsmanship, both present and past, they will be on 13 and 21 February at 19.00, again on myAudi.it.