When we talk about sustainability, about the future of the planet that hosts us, we tend to underestimate the contribution that each of us is called to make. Yes, because governments issue laws to induce us to behave more responsibly, companies invest money to make products and processes less impactful, but without a lifestyle change – albeit in small steps – of all of us, nature will not be able to pull. a sigh of relief.
A very practical example concerns our consumption, what and how much we buy. The question we should always ask ourselves before passing the card on a POS or clicking on the buy button in an e-commerce is: “but do I really need it?”. Most of the time the answer is no, but nevertheless for a number of factors, we buy the same.
Many of the objects we buy, for example, wear out over time and we are more and more rarely inclined to repair them, to extend their life. This is a decision that could have surprising effects but that most of the time runs aground on the cost of repairs; why, we wonder, should I spend money to fix this item, when with a little more I can buy a new one? The answer calls into question the impacts that a new purchase generates, including CO2 emissions, waste generation and water consumption.
A scenario that also affects the objects we need to travel, from equipment for outdoor activities to clothing. Here, in this regard, an initiative such as Worn Wear Of Patagoniaborn in 2013 and now restarting after a two-year break.
A team of people travels through various ski resorts in the Alps aboard a van with a specific goal: free repair of broken zippers, pierced or torn fabrics, buttons and snags of skiers ‘and snowboarders’ equipment. Mind you, the repair itself is not so significant (which in 2019 it covered 100,288 items of clothing), but the message of extending the life of our garments which it disseminates in various countries, including Italy, France, Switzerland, Austria and Germany. And considering that this is a company that produces sportswear, it is a truly commendable choice, which smacks of sustainability with a capital S.
“By simply keeping what we wear in circulation for another nine months, we can reduce its environmental footprint by around 20-30% in terms of CO2 emissions, waste and water consumption (according to the British WRAP group),” they explain from Patagonia.
The repairs offered cover not only Patagonia products, but any brand, and are offered on a first-come-first-served basis. More: the repairers of Worn Wear they also show skiers and snowboarders how to keep snow equipment in good condition, repair clothes independently and waterproof jackets, so as to make them usable for as many seasons as possible.
The Italian leg of the tour of this “sustainability van” is scheduled from 11 to 13 March in Aosta. In the photos below you can see some moments of the activity of Worn Wear.
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Source: Vanity Fair
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