Xiaomi – brand leader in Italia, in Europe and in second place in the world, protagonist of explosive growth in recent years – launches its new top of the range: Xiaomi 11T Pro. It is the beefier version of the expansion of the Xiaomi 11 family, completed by the base 11T and the renewed 11 Lite NE. All are obviously 5G. And all of them, but especially the former, rely heavily on the concept of Cinemagic, that is, in the introduction of functionalities aimed at stimulating the maximum creativity in terms of photos and videos. It is no coincidence that we were able to try it out during an appointment reserved for the Venice Film Festival that has just ended.
Creativity, in short, is the key word for the 11T Pro, officially launched with a major event at the Cinecittà studios in Rome: processor Snapdragon 888, display Amoled FHD+ with 120Hz refresh with Dolby Vision, TrueColor and HDR10 +, the best on the market, triple camera with 108MP (f / 1.75) main sensor, 5MP telemacro and 120 degree ultra-wide angle and 8MP (f / 2.2). The front is 16 MP (f / 2). And in fact, apart from the 8K recording, many features in which theartificial intelligence it takes her to transform anyone into an expert director.
Among these is for example Time Freeze which allows you to freeze one part of the video and let the other keep moving. Or Magic Zoom, which recreates the typical effect of the focal shift in real time and allows you to zoom only on the background and not on the subject in the foreground. In this way the focus on the subject is ensured and the whole context will revolve around. Still, Slow Shutter it is a typical cinematic effect where a slow shutter speed is used to impart a trail effect. Perfect for scenes called to be particularly romantic and is at its best with evening shots in the city. AND Night Time-Lapse, a filter that speeds up scenes in a video by reducing shooting to a few seconds. Available in night mode, colors remain crisp and bright while switching from one light condition to another, without altering the quality. Freeze Frame is a reinterpretation of Clone mode. Instead of starting from a subject and multiplying it, the process takes place in reverse. It starts with several subjects up to one. Audio Zoom allows you to zoom in on an object / subject within a video and at the same time the audio is also zoomed. In the end Parallel World: Doubles the image in a fun way by creating an upside-down effect in very high resolution.
Protected by the latest version of Gorilla Glass (Victus), the dual sim smartphone mounts Harman Kardon speakers and above all a revolutionary 120W fast charging system, which will be the standard of the Xiaomi 12 coming next year. The battery from 5.000 mAh in fact, it recharges to 100% in just 17 minutes thanks to the Xiaomi HyperCharge: if you wake up in the morning and you realize that the phone is empty, it will be ready in breakfast time (and maybe less). A leap that is due to a series of improvements and design strategies such as the division into two cells of the accumulator and a series of other details that allow a fast and safe wired charge.
Three colors in which Xiaomi 11T Pro arrives, which has the lateral fingerprint reader: meteorite gray, moonlight white e celestial blue. Two cuts in terms of Ram and Roma that will arrive in Italy: 8GB+128GB or 256GB in memory. Xiaomi 11T Pro will be available on the Italian market on mi.com starting from 28 September respectively at the price of 649.90 euro e 699.90 euro. The 8 + 128 GB version will also be available on Amazon, while the 8 + 256 version in the Italian Mi Stores. The 8 + 128 GB version will be available from 13 on mi.com at an early bird price of 599.90 euro, valid for 24 hours, bundled with Mi TV P1 32 inches while stocks last. Those who buy the product on Amazon instead, in addition to the promo price, will get a voucher worth 100 euro to be applied directly in the cart at the time of purchase.
The other models, always dual sim, obviously differ in a slightly less performing technical sheet, which as always brings with it even more accessible prices: on the 11T, for example, the chip and a MediaTek Dimensity 1200 Ultra while on the Lite one Snapdragon 778. The (flat) displays remain of excellent quality, the main sensor of the photographic sector drops to 64 MP and the charging speed also stabilizes at 67W for the 11T and 33 for the Lite. The colors are also mixed, which in the case of the two lower models respond to the usual, curious definitions of truffle black, bubblegum blue, peach pink and snowflake white.
Xiaomi 11T from 8GB + 256GB will be available on mi.com, in the Italian and Amazon Mi Stores starting from 12 October at the price of 599.90 euro with early bird promo valid for 24 hours equal to 549.90 euro. In addition, those who purchase the product on mi.com will receive a coupled 3-inch Mi TV P1 while stocks last, while those who purchase it on Amazon, always for 24 hours, will receive a voucher worth 50 euro applicable directly in the cart on the product itself. The 8GB + 128GB version will instead always be available starting from 12 October on mi.com at the price of 549.90 euro, and starting from 19 October also with the main telephone operators and in the main distribution chains in bundles until 31 October with the Redmi Buds 3 Pro.
Xiaomi 11 Lite New Edition will arrive on the Italian market starting from September 28 in a double configuration of 8GB + 128GB, which can be purchased at the price of 449.90 euro on mi.com and in the Italian Mi Stores, and from 6GB + 128GB on mi.com and Amazon a 399.90 euro with an introductory offer valid for the first 24 hours (299.90 euros). The 8GB + 128GB configuration will be available on mi.com with an introductory offer from 399.90 euro bundled with Mi Smart Band 6 until 12 October, the date on which the product will also be available in the main consumer electronics chains and major telephone operators.
Also at the Venice Film Festival and then in the Roman event at Cinecittà, Xiaomi presented his latest project in terms of creativity and commitment to young people. Is called Xiaomi HyperCharge RestART and, as the name explains, it was born with the aim of quickly recharging people’s minds and spirits through a natural energizer: culture. A project in collaboration with Il Prologo, an editorial design and creativity company, founded by Paola Caterina Manfredi and Giovanni Audiffredi. Seven students of the New Academy of Fine Arts (NABA) in Milan, selected in 2021 by the QS World University Rankings by Subject, as the best Academy of Fine Arts in the field of Art & Design in Italy, were chosen in first person by Ilaria Bonacossa, director of Artissima Torino, professor of Arts Market at Naba, as well as exceptional mentor of the project. They will be able to participate in three masterclasses of the highest level held by prominent names in the world of cinema, design and the fashion system who have been asked to share in about 20 minutes, just the time for a full recharge of the new Xiaomi 11T Pro, points of sight and life experiences so that children can enrich their cultural background through a multiplicity of creative stimuli.
The first, with director Mario Martone and actor Salvatore Esposito (the Genny of Gomorra) was staged last week in Venice. The next one, in the frame of Milan Design Week, involved at Casa Xiaomi in the Brera Design District, of which the company is the main sponsor, the master of architecture and interior design photography, Massimo Listri e Charley Vezza, creative director of Gufram, talked about how the aesthetics of form, through its visual narration and industrial production, constitute a Made in Italy heritage. On the occasion of Fashion Week, however, the creative director of the fashion house Etro, Kean Etro, and the fashion director of GQ Italia, Nik Piras, they will meet the Xiaomi crew at the Naba headquarters in Milan. From these stimuli students will have to draw inspiration – always using the Xiaomi 11T Pro – to give birth to video-photogragic contents that will end up in an exhibition dedicated to digital culture in Turin on the occasion of Artissima 2021. “The approach to the world of art and culture, towards which Xiaomi is facing, especially in Italy, perfectly reflects the mission of our company, that of bringing innovation to everyone” – he said Davide Lunardelli, Head of Marketing of Xiaomi Italia – we have chosen to marry this project to expand our community, demonstrating once again that we have a precise social responsibility, that of encouraging, stimulating and supporting all forms of art through our products “.