Xiaomi 12 Pro was the first smartphone to cross the threshold of the Italian Pavilion of the 59 International Art Exhibition of the Venice Biennale. He did it for all the eighty days in which the artist Gian Maria Tosatti and the curator Eugenio Viola gave shape to the History of the night and fate of comets. A monumental work that occupies the 2000 square meters of the Tese delle Vergini, at the Venice Arsenal. “In this extraordinary context, Xiaomi has entered the history of art with its support for the Italian Pavilion, documenting the construction site of the work created by Gian Maria Tosatti, trying to imagine its final realization and previewing his vision through the production of exclusive video content », he stressed Davide Lunardelli, Head of Marketing of Xiaomi Italia. “Demonstrating how technology can help artists by amplifying the exposure of their messages to an increasingly transversal audience and by supporting a continuous dialogue between the work of art and the visitors themselves.”
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The docufilm Making of of History of the night and fate of comets
It is no coincidence that it is written in the title “in dialogue with “, the most used expression in curating to define two entities in relation. Two very different languages ​​that come into contact to build a dialogue represented, in this case, by the docufilm The making of of the Italian Pavilion which in fact tells about the construction of this extraordinary work. A complete narrative that suggests the magic of all these encounters. The magic of the meeting in Venice between Xiaomi and the pavilion in its spectacularization that everyone can taste thanks to this 8-minute video. Images that were shot with the Xiaomi 12 Pro flagship. A tool that becomes a real smartphone medium of expression.
To underline this new definition are the further two steps of Xiaomi’s presence in Venice. The context of the Biennale is an opportunity to reveal and tell the most hidden and unprecedented face of the lagoon city during those darkest hours in which only a few steps echo through her calli. But the darkness added to the moving images represent the union that all lenses fear. For this reason, Xiaomi has also launched the video Venice by night. A creative solution to showcase yours Ultra Night Video mode which, using Xiaomi’s proprietary algorithms, allows you to shoot videos even with very little light, still allowing you to obtain clear images. Judge for yourself!
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A squaring of the circle, which could only be accomplished through the intervention of an important element of the art world: the gallery owners. In the early days of the Art Biennale, Xiaomi becomes a patron of the photographic reportage created and edited by the photographer Lady Tarin who, for the first time, abandons analogue to take digital images. Also in this project, the smartphones of the Xiaomi 12 series become the means of expression to allow the dialogue between the technology represented by Xiaomi ProFocus mode together with Ultra Night Mode and the reality that permeates Venice in these artistic days. The most significant shots taken by the Romagna photographer will make up an exhibition in the Venetian spaces of the Marignana Galleryscheduled from 6 May until 6 June 2022.
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Source: Vanity Fair
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