The Russian AliExpress team has published interesting statistics. This winter, Russian consumers were 3 times more likely to buy high-tech heated clothing compared to the same period in 2019.
On average, users are ready to spend from 1.5 to 15 thousand rubles on such models. Analysts linked the rise in demand to harsher temperatures and interest in tech and innovative clothing.
The most popular products in the category are down jackets and heated vests. Most often, Russians choose Xiaomi jackets with charging from an external battery. In addition, the turnover of special carbon fiber warmers has doubled. The third most popular subcategory of goods is jackets made of graphene-based material, which conducts heat faster and retains it better.
Most often, technological warm clothes were ordered in Moscow, St. Petersburg, Novosibirsk, Krasnodar and Vladivostok.
AliExpress Russia is a joint venture between Alibaba Group, Mail.ru Group, Megafon and RDIF.
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