The publication “Kommersant”, referring to data from Yandex.Radar, reported that the company’s services are experiencing a drop in the number of users. In particular, in May, the monthly audience of the search engine (main page) decreased by almost 6% (to 65 million) on an annualized basis and by 13.6% compared to January of this year. The number of users of KinoPoisk decreased by 8% (to 22.2 million), Yandex.Music – by 40% (to 7.9 million). If we take into account all the resources of the company, the overall indicator increased by 18.4% on an annualized basis, but decreased by 4% in relation to January.
Yandex says that this may be a data processing error associated with calculating the audience of mobile applications. The company intends to recalculate the data for March, April and May. In addition, such changes could be influenced by the new method of calculating the audience in Yandex.Radar, which no longer takes into account the same person on different devices as several users.
Be that as it may, experts believe that a decrease in indicators is a normal phenomenon, which is associated with a change of season and a pandemic. In winter, people stayed at home more and used Yandex services more often, and in May they had more opportunities for recreation and travel. Although there are those who associate the fall in Yandex’s audience with the strengthening of competitors and the scandal with the pre-installation of the company’s search and services on mobile devices.
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