Yandex changed its logo for the first time in 13 years, and it was not Lebedev who drew it

Yandex has updated the logo, which is the letter “I” in a red circle, as well as the corporate font and design of the search line, getting rid of the arrow shape. The press service of the company reported this to the “Durov Code” edition.

The logo and font have become part of the company’s new corporate style, which will be used not only in Yandex services, but also in real-life merchandise, for example, on courier bags, cars, and so on.

The current logo change was the first in the last 13 years, and the most interesting thing is that the new identity was developed not by Artemy Lebedev’s studio, which had previously collaborated with the company for many years, but by Yandex designers, together with Ilya Ruderman, who created the Yandex Sans corporate font. In 2016, under the leadership of Ruderman, changes were made to the Yandex logo, but they were subtle.

Yandex changed its logo for the first time in 13 years, and it was not Lebedev who drew it

The company noted that earlier no one could have thought that Yandex, in addition to search, would begin to develop other services, deliver goods and products, create unmanned vehicles and process payments. Therefore, the new corporate identity reflects the essence of modern Yandex, says design director Gennady Lokhtin.

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