The Yandex.Market team announced the launch of an experiment with product cards. The first swallows were the Sony PlayStation 5 and Yandex.Station.
The new cards for Sony PlayStation 5 and Yandex.Station show only those offers that can be ordered directly on Yandex.Market, and offers with the need to switch to other platforms are hidden.
This experiment became part of the general changes in Yandex.Market. Now priority is given to stores with connected Yandex logistics and payment technologies, which allow you to buy goods directly from Yandex.Market. Such stores will start to appear in a separate block above the rest of the offers, both on product cards and in search results.
These measures are intended to make the service more convenient and understandable for ordinary users, since the entire purchase procedure can be carried out on one platform. The developers explain:
The market is responsible for the entire service completely – it places an order, controls delivery, communicates with the buyer and helps with a refund if necessary. Overall, the market is undergoing big changes. Customers are increasingly choosing large platforms where they can collect the necessary goods in one basket and get an understandable service. According to Market analysts, the share of marketplaces in the total volume of online commerce has grown over the past few years from 13% to 30%. “
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