The most viral K-Boauty K-Boauty phenomenon brand, Yepodaon June 21 he opened his first flagship store in the world in Milan, in via Mercato 28, during the men’s fashion week.
The Yepoda Haus It is the house of the phenomenon brand born in 2020 from an idea of a Korean-German couple to spread Korean cosmetics in Europe.
Its products, loved by the youngest because they have affordable prices, a playful look and the allure of the K-Beauty, are developed in South Korea with natural ingredients and innovative formulas, are vegan and cruelty-free and have a not indifferent sequel even between influencers and celebrities, including Valentina Ferragni, who has not missed the first to be the first to set foot in the Milanese house of Yepoda.
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The first flagship store is in one of the most central and lively areas of Milan and is a place to immerse yourself in the Yepoda world, live an authentic Korean experience and discover the philosophy of K-Beauty. In addition to being able to buy and test products, customers will have the opportunity to live a real sensory experience with personalized advice, based on An analysis of the skin by reservation. It also has it a vegan barwhere you can enjoy drinks and typical Korean desserts, immediately transporting to the magical world of Seoul.
The furniture, designed by the architecture studio 23 abbassiresumes the pastel colors of Yepoda products and their sustainable packaging, emphasizing the importance of each step of the Korean beauty routine.
On the occasion of the opening, a product was launched that promises to be success: The porefect padan innovative exfoliating and toning treatment in heart -shaped disk. Nothing more instagrammable.
This treatment offers a practical and effective solution to refine the grain of the skin, improve brightness and reduce imperfections, giving a visibly healthier and more uniform complexion, thanks to a concentrate of assets with astringent, regenerating and delicate exfoliating action., That the brand says to be suitable for even the most snapble skins. We consigo not to use them in extent for avoid4E that photosensitize the skin.
Source: Vanity Fair
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