The YouTube platform has officially abandoned the YouTube Rewind tradition, within which the results of the past year were summed up in the form of a video, the main trends, directions and authors were noted.
The corresponding video did not come out last year due to the COVID-19 pandemic, so the last one was the 2019 video.
Thanks to all the creators involved in Rewind. We’ll be eyes for your Rewind videos as we redirect our efforts to celebrate you and the trends that make YouTube a great platform for new experiences.
Since the launch of Rewind in 2011, we’ve seen creators from MrBeast, elrubiusOMG and Slayy Point and many other channels create their own videos of the year’s results, uniquely capturing the year from their point of view.
It was decided to abandon the tradition due to the criticism that such videos faced every year. The company itself believes that this is due to the fact that YouTube has become so massive that it is no longer possible to describe its diversity within a single video. That being said, YouTube will now be promoting the best custom Rewind videos on its social networks.
As for the criticism of such videos created by the YouTube platform itself, for example, at the moment, a video in 2018 with almost 220 million views has 3 million likes and 19 million dislikes. The 2019 video with 117 million views has 3.4 and 9.5 million likes and dislikes, respectively. At the same time, all the earlier videos were met by users perfectly, and the statistics there are very positive.
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