Youtube has revealed that it is directing investments to improve the features of the television app. The idea, according to the company CNN It is to improve the second screen experience and offer users more interactivity options on mobile.
The details were revealed by the company after the 20th anniversary of the first video published on the platform on April 24.
The change is made at the request of content creators that host their material on the platform and, according to the company, its main objective is to provide important functions for creators, such as leaving comments, signing up in channels and buying items.
According to Youtube, creators began prioritizing television -oriented content production, and the proportion of 4K videos increases at a rate of over 35% per year.
“The general objective of the platform is to offer the public a complete experience at home, breaking the artificial distinctions between different types of content, such as live sports, studio content and creators produced. The growth in the living room shows that youtube has become the event home that defines the spirit of the time,” the company sent by the company to CNN.
In Brazil, the platform says it accounts for 57% of the streaming platforms in connected television streaming platforms and reaches over 75 million people over 18.
See below how the new Youtube interface will be on TV
The new Youtube version for televisions highlights options that were once hidden in the application browsing, such as video description and registration buttons, likes, and slip.
Initial YouTube tests show that insertion of a simplified inscription button, for example, promotes a 40% net increase in the number of people who sign a television channel.
See also: Microsoft and Google ask Brazil politics to train AI professionals
This content was originally published in YouTube Redenhan App to serve creators who seek more prominence on TV on CNN Brazil.
Source: CNN Brasil
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
