Sephora becomes Zalando’s strategic partner for beauty high end. Sephora will bring more than 300 prestigious and exclusive brands to Zalando, raising the range of cosmetics to the next level for millions of Zalando customers. This innovative collaboration combines fashion and beauty to satisfy
lifestyle customers’ purchasing expectations. The collaboration will begin with the launch in Germany in the fourth quarter of 2021 and will subsequently be extended to other European countries in 2020.
Zalando, Europe’s leading online platform for fashion and lifestyle, and Sephora, the world’s leading exponent in the omnichannel sales of high-end cosmetics, today announce the signing of a strategic collaboration agreement. Together, they will create a unique online benchmark for high-end beauty for millions of Zalando customers who will reinvent the way they shop for beauty products on the Internet.
The collaboration combines Zalando’s unparalleled customer experience and great e-commerce expertise with Sephora’s carefully selected range which contains over 300 prestigious and exclusive brands, its professionalism in the beauty sector and its great marketing skills in cosmetics. high range. The collaboration will begin in Germany in the fourth quarter of 2021 and other Zalando markets will follow in 2022.
Present in 35 countries with 2,700 stores, including over 1,000 in Europe, Sephora is the most renowned global innovator in the beauty sector, with a selection of cutting-edge brands, including emerging categories such as “Good for”, and a wide range of community of cosmetics enthusiasts who love its offer full of personalized advice. Zalando supplies an impeccable assortment of over 4,000 highly regarded fashion and lifestyle brands to 42 million active customers in 20 European markets, coupled with exceptional ease of delivery, payment and returns. Together, Sephora and Zalando will create a new high-end cosmetics experience for millions of Zalando customers by connecting Sephora’s carefully selected range of prestigious beauty products to the Zalando platform.
David Schneider, Co-CEO of Zalando, comments: «The cosmetics sector represents a huge and stimulating opportunity for us, since the beauty market in Europe is still
rather unexplored. As a reference point for fashion and lifestyle, we want to put in
conditions Zalando’s customers to find the perfect selection of fashion and cosmetics in one place,
inspire them and, at the same time, provide the brands we collaborate with a platform that leads them to
digital success. Our partnership with Sephora, the favorite destination of many beauty fans,
will take the cosmetics offer to the next level for our customers and enable them to purchase
most sought after and exclusive brands, taking advantage of the excellent customer experience and convenience of
Zalando».
Martin Brok, President and CEO of Sephora, adds: “Fifty years after opening the first
store, once again Sephora approaches high-end cosmetics in an innovative way by combining
its strengths to those of Zalando to create an excellent reference point in the beauty field for
the more than 42 million active customers of Zalando. This collaboration is the expression of our goal
ambitious to continue to be at the forefront to spoil our customers more than anyone else ».
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