No form of conformity or conventionality. The streetwear, it has always been full expression of their individuality and uniqueness. It is a way of communicating that is always free, inclusive, without limits. And it is precisely to it and to its various variations and shades that Zalando dedicated his new campaign #GoNoticed.
A project that reflects the diverse and colorful nature of this ever-changing and constantly growing community throughout Europe. A community where everyone, with their own creativity and personality, is called to leave their mark.
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The protagonists of the campaign are the German-Spanish actor and singer Aron PiperItalian and Polish musicians Yendry and Żabsonthe French rapper Chilla and the group of social media star dancers Let It Happen. They add to the energy of the campaign Jdid Cluba group of Parisian creatives, the Swiss SLIMKArapper and member of the Superwak Clique collective, DJ and sneakerhead Dani aka Wide Awake Earthquakethe rapper from Brussels JeanJass, the creative collective of Barcelona Cutemobbthe creative and skater Pierre Leze and the French bikers Tito and Fimbo. A chorus of different voices and styles aimed at composing the puzzle of a vibrant global community.
The spot was shot by the New York artist and director Clayton Vomero and the French photographer Maciek Pozoga. Styling was done by Imruh AshaFashion Editor of Dazed & Confused.
“Countryside #GoNoticed features a large and diverse cast from all over Europe, which demonstrates how streetwear can be different across the continent, “he says Marius Brintrup, Head of Buying Men Shoes and Accessories at Zalando. “At Zalando, we believe our vast assortment gives people the chance to experience and express themselves through streetwear. The campaign celebrates the influence that anyone, anywhere, can have on streetwear culture “.
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Source: Vanity Fair
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