«There is no Beauty, only beauties». The first make-up collection by Zara Beauty, expected for May 12th, is not about beauty, but about beauties. It tells of authentic faces in which individuality prevails thanks to 175 colors declined in products for face, eyes, lips and nails that fit everyone.
Behind this inclusive collection there is the creative direction of the legendary British make-up artist Diane Kendal, who created some of the most memorable looks on the New York, Paris and Milan runways, as well as collaborating on some of the most iconic fashion photographs in the world.
“When Zara contacted me to lead the creative direction of Zara Beauty, I saw an opportunity to create something that everyone would like to use. Zara has always achieved such diversity of audiences and I wanted to bring the same great vision into beauty with one clean collection, refillable and accessible to all. I am very proud of what we have created: a wide range of consciously unique formulas for eyes, lips, face and nails. Have this breadth of colors and a sense of playfulness, but at the same time clean and using high quality ingredients, it is something that has never existed before “, dice Diane.
Each product of the beauty collection is made with vegan ingredients high performance, clean formulas and recyclable packaging. The creative agency Baron & Baron, based in New York and Paris, has developed a unique and personalized packaging. Inspired by the same “Z” of the Zara logo, the entire line indeed has a sloped design, it is elegant, rechargeable and designed to improve the user experience of every single product it contains, because makeup is first of all an experiential and sensorial gesture.
The looks created by Diane Kendall were immortalized by the goal of nine talents of photography: StevenMeisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron, all sharing their personal vision of beauty.
Zara Beauty will be launched on May 12 across all platforms with a holistic shopping experience that includes virtual try-on capabilities. Satin and ultra matte lipsticks, highly pigmented eye shadows with different finishes, face powders, eyeliner, nail polishes and brushes: there is a product for every beauty. In the gallery the Zara Beauty collection.
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