Zendaya and Tom Holland, when the couple is divided by the campaign

That celebrity couples today are more than just a raw ingredient used to stuff the gossip pages is a fact. More and more star couples have let themselves be seduced by the idea of ​​lending their faces inside branded fashion campaigns or, even, from the actual possibility of launching headlong into entrepreneurship tout court (see under Fenty Beauty by Rihanna).

And so the new institution of celebrity couples it does not appear cool only in the eyes of the inscrutable community of fans, but it also responds to the real needs of a business such as that of commercial enterprises or companies branded sponsorships. In short, in short, we could easily say that the celebrity couples are the new influencers.

To tell the truth, after the very recent campaigns of Justin Bieber for Balenciaga and of Hailey Bieber for Miu Miuthe same fate befell the couple composed of ZendayaAmerican actress starring in the HBO series Euphoria, and from Tom HollandBritish actor who recently appeared in Rome on the set of Unchartered. She is indeed the face chosen by Valentino for the new campaign Rendez Vouswhile he is the ambassador of the men’s Spring-Summer campaign Prada.

Zendaya, muse for Valentino

Who wouldn’t want to proudly display the bright colors of Valentino, with lots of related accessories such as sandals or One Stud bags, in the streets of your city? He did it Zendayaanticipating via social the news of being the official face of the new campaign Rendez Vous with a series of photos showing her wearing a mini dress with cut-out details in Indian pink.

Ambassador in the house Valentino since 2020, this time Zendaya has been immortalized in a promotional video shot by Marcel Rev (photographer from Euphoria) and from Scott Sakamotofree to float from the backstage – the location is that of the Warner Bros studios in Los Angeles – to the street where, on the notes of Crystalised of the group The XXmeet his community.

An encounter that, from the contrast between external and internal space, comes to reflect the vision of Valentino, a brand that has long been committed to a narrative of diversity and inclusiveness in an optimistic key, but never naive. AND Pierpaolo Picciolithe creative director of Maison Valentinoit was certain that Zendaya it would have lived up to its mission (and we with it). On the other hand we are talking about the winner of the prestigious title of Fashion Icon 2021 of the CFDA Fashion Awards from New York…