12-year-old British illustrator signs deal with Nike for global project

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Joe Whale, 12, known on social media as “The Doodle Boy,” has signed a contract with Nike to carry out global brand projects.

“We are very excited to confirm that Joe is now part of the Nike Family,” revealed the boy’s agency, Loveblood Creative. “It’s truly a unique relationship that brings together Joe’s talent and love for the sport to inspire everyone to have fun and do what they love.”

“Joe is very excited to be joining the Nike family, he loves the brand,” Joe’s father Gregory Whale told CNN via email. “It’s a dream come true as he loves both sport and creativity, and partnering with Nike will give him the opportunity to embrace both.”

Joe posts his illustrations to 119,000 followers on Instagram. Last year, he had his first solo show at the Soden Collection, an art gallery in his hometown of Shrewsbury, in central England, according to the gallery’s website.

His artwork was praised by Prince William and Kate Middleton after he did an illustration of the royal train tour in December 2020. In a Twitter post from the British royal family at the time, they thanked him saying: “Keep up the great work!”

Joe loves drawing aliens, monsters and food, according to his website. He created characters including the “praying turtle”, “Cool Dog” and “backpack boy”.

Reference: CNN Brasil

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