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8 design trends according to Airbnb and TikTok

If you want to renovate your home following the trends of design, here the two giants of the social world come to your aid. Airbnb has partnered with TikTok to identify new design trends for 2022. Looking at the home décor buzzwords used by TikTok’s huge community of creatives, Airbnb has ranked the trends by the number of times in which appeared in house advertisements.

Here are their suggestions.

At the top of the list there is Cottagecore, an aesthetic that appears in the descriptions of more than 110,000 listings on Airbnb. According to TikTok, the buzzword is pretty new: it first appeared as a hashtag on their platform in 2017. Since then, TikTok has seen the hashtag take off. The aesthetic embraces the idea of ​​living a simple, rural lifestyle, using materials such as vintage patterned wallpaper, floral upholstery, and wood.

Seasonal decorations
What holidays would be without themed decorations? During the Christmas period, for example, videos with dinner tables set with decorations such as dried and dehydrated fruit, lights and garlands have depopulated on TikTok. And there’s more: according to the TikTokers, dried fruit is also a way to decorate the house for the holidays in a sustainable way. To date, there are nearly 90,000 Airbnb ads that use words related to the main holidays and seasonal celebrations.

Nostalgic eclecticism
Objects in abundance, geometries and bright colors depopulate on TikTok, especially starting from the second half of 2021. Some creators have staged a disco that recalls the atmosphere of the 70s and 80s, with eclectic and captivating interiors. On Airbnb, the words «disk“,”eclectic“,”nostalgic“,”70’s“And” psychedelic “appear in over 50,000

Botanical style
The potted plant craze shows no signs of slowing – the green thumb community on TikTok has grown significantly over the past year and the hashtag #PlantTok has amassed a total of 1.6 billion views. One of the main trends in the TikTok community is to integrate the dreamy and eclectic aesthetic with a collection of indoor plants. On Airbnb, nearly 45,000 listings use botanical terms such as ‘monstera’, ‘potted plants’ and the adjective ‘lush’.

Over the past year, TikTok has seen interior design and décor videos on its platform move away from elegant minimalism towards maximalist styles. The creators of TikTok have defined their homes by collecting unique artifacts and vintage items that reflect their personality. One trend is that of “vintage maximalism», Which presents an aesthetic of return to the past. On Airbnb, over 35,000 listings include maximalism keywords (“velvet,” “mixed patterns,” and more) in their descriptions.

Gothic encompasses a whole sub-genre of styles including “goblincoreAnd folk and, according to TikTok, is becoming particularly relevant within self-identified communities like #WitchTok. There are nearly 19,000 listings on Airbnb that use key Gothic terminology in their descriptions.

According to TikTok, the #grandmillenial hashtag had never been used on its platform before 2020. A mix of granny and millennial and coined by creators with a more traditional “grandpa” style, grandmillenial is one to watch out for. The creators say it could be a rebellion against previously popular sleek and minimalist styles. The central elements of this style include thrift, motifs and embroidery. There are over 14,000 listings on Airbnb that include millennium buzzwords in their descriptions.

According to TikTok, videos using the hashtag #zerowaste have amassed 1.6 billion global views on their platform. The creators of TikTok share their tips for reducing household waste by recycling products that are unlikely to biodegrade or by replacing them entirely with reusable items. Meanwhile, on Airbnb, homes that mention sustainable features, such as energy efficiency, energy saving and biomass, are growing at a rate more than 15% higher than other Airbnb listings.

Source: Vanity Fair

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