Strategy Analytics argues that lack of confidence in technology is not the only factor contributing to the lack of widespread consumer interest in self-driving vehicle functionality.
In a study involving car owners in China, the United States and Western Europe, Strategy Analytics found that interest in automated features was limited by doubts about their usefulness and usability. In addition, consumers do not want self-driving features to rob them of the pleasure of driving.
“Two means that could potentially mitigate the interest and utility issues identified in our study are: first, efforts at the interface design level that will improve the communication of system state and manual control on and off requests; second, a marketing and dealer training effort that will help mmm better explain the benefits of these features to hesitant buyers, ”said Chris Schreiner, who heads the Consumer Interaction and Advanced Vehicle Technology division at Strategy Analytics.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
