The African cell phone market grew 4.6% qoq in the fourth quarter of 2020, according to the latest data released by IDC. At the same time, sales of actual phones grew by 7.6% qoq, while sales of smartphones – by 0.7%.
Compared to the data for the fourth quarter of 2019, sales of smartphones decreased by 5.5%, while sales of phones – by 8.0%. In general, the market of cell phones and smartphones in annual terms decreased by 10.0%. Analysts attribute this to the negative impact of the COVID-19 pandemic.
The smartphone market leader is Transsion, offering devices under the Tecno, Itel and Infinix brands. Their combined share is 48.2%. The second and third places are occupied by Samsung and Oppo with shares of 16.1% and 6.4%, respectively. It is noteworthy that the average selling price of smartphones increased by 5.6% compared to the previous quarter. This is due to the release of new models in the middle and upper price ranges. Sales of devices in the lowest price range (less than $ 80) declined 14.5% for the quarter, while sales in the $ 200-300 range saw the highest growth of 43.7%.
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