Al-Futtaim Malls, part of Al-Futtaim Group, is joining forces with Vogue Italy in an exciting partnership that includes several fashion-focused activities throughout 2021 and 2022. The partnership aims to support the next generation of stylists through targeted and high-value projects that take advantage of the collaboration between different countries and the experience and guidance of Vogue. Through this one-of-a-kind strategic partnership, Al-Futtaim Malls is taking the retail experience beyond the shopping aspect, creating added value to the fashion ecosystem.
“We have always been keen to explore new growth opportunities and collaborations with strategic partners around the world to expand our footprint and support more talented designers from different regions. Hand in hand with Al-Futtaim Malls, we will identify talents and rising stars to further cultivate their potential by focusing on responsibility and craftsmanship, “he says. Sara Sozzani Maino, Head of Special Projects Vogue Italia, always engaged in the scouting of new generation talents.
Promising to transform the retail experience in Egypt, Al-Futtaim Malls is also launching Egypt’s most anticipated fashion destination, Festival Avenue. The new luxury extension of the Cairo Festival City Mall (CFC Mall) will open in 2023, adding 80 stores and 15 restaurants to CFC Mall’s current 310 outlets.
The business conglomerate based in Dubai it is one of the most progressive regional business houses. With a diversified portfolio of industries, Al-Futtaim has brought the quality and reputation of more than 200 companies in the automotive, financial services, real estate, healthcare and retail sectors to 29 countries. The Group significantly expanded its business operations through a strategic acquisition plan and new market entrants, increasing its footprint beyond the GCC and the Greater Middle East to bring to Asia and East Africa.
Festival Avenue is the new luxury extension of Cairo Festival City Mall (CFC Mall). According to Al-Futtaim, Egypt is a very promising market with great potential and, as he says Timothy Earnest, Group Director di Al-Futtaim Malls, this expansion “will change the dynamics of the retail industry in Egypt as we present our customers with a truly unique and revolutionized experience through an international retail concept.” Earnest adds that Al-Futtaim has been at the forefront of this fashion revolution: «We have listened to our customers, analyzed the needs of the market and the trends that have led us to lead the remarkable transformation that the fashion industry is experiencing in Egypt”.
Since its inception in 1930, the Group has had a long-term vision in everything it does, and always looking ahead to the changing dynamics of the market. Through its inherently customer-centric approach, Al-Futtaim connected customers in 29 markets with brands in a contemporary, powerful, meaningful and emotional way, enhancing people’s experiences and creating lasting relationships based on loyalty and trust.
The premium fashion destination, Festival Avenue, will introduce pioneering innovations to the current complex. Located in the heart of New Cairo, just twenty minutes from the city’s international airport, the high-end project will offer an entertainment destination for all ages and a range of restaurants with indoor and outdoor seating. As for the stores that will open, there will be a number of luxury fashion brands for men and women, along with jewelry and watch brands.
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