By George Lampiris
The government’s new measures, which impose a series of restrictions on the operation of shops and a ban on music, are part of an effort to tackle the further spread of the Sars-Cov-2 virus. .
As characteristically reported in Capital.gr Giorgos Zoidis, head of the Oak liquor and catering stores, whose company is active in both retail and wholesale, “had already started drinking alcohol at home in September after the end of the tourist season. November, and especially between November 10-15 and after, the HoReCa market did not move well, and even the holidays were sluggish for catering as people were afraid to come to crowded places resulting in several restaurants face limited movement “.
Reduction up to 40% in wholesale – Increased up to 50% in retail compared to ’19
According to him, the orders of this December in the wholesale sector were limited from 30% to 40% compared to December 2019, which was a very mobile month for the wholesale market and catering. Regarding retail sales, he states that the two months November – December 2021, is at the same level as the corresponding two months of 2020, while Mr. Zoidis adds that both this year and last year these two months showed increased retail sales by 40% up to 50% compared to the corresponding period of 2019.
Shopping for more expensive and premium alcohol for the home
“The coronavirus period put people in the process of buying wine or spirits and consuming them at home. increase the amount available in the wine cellar as it will pay 17 and 20 euros to buy a better quality wine from there. explains the businessman.
65% of champagne sales in the wholesale trade 35% in supermarkets
In a communication we had with Ambyx, one of the largest companies importing and distributing alcohol in the Greek market, Costas Theofilopoulos, Marketing Manager Moet Hennessy, describes the movement of the festive season where champagne traditionally comes to the forefront of consumption, saying that “sales of champagne in December amounted to about 27,000 bottles with 65% being made in the wholesale trade – which supplies HoReCa and cellars – and 35% being sold in supermarkets.
He adds that this year the consumption of alcoholic beverages has so far moved up compared to 2020 due to the opening of on trade (horeca) from May onwards.
In terms of supermarkets, he points out that plain whiskey codes sell more, while white drinks – mainly gin, vodka and rum – and champagne are consumed mainly at HoReCa. Mr. Theofilopoulos adds that HoReCa is very important for the consumption of premium products in all categories of alcoholics.
At + 25% the alcohol market in ten months
Finally, referring to the overall performance of the alcohol market, he notes that so far this year has shown signs of recovery after last year’s big drop, with sales volume increasing – according to market estimates – by 25% in the ten months of January – October.
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Source From: Capital
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