Alessandra Mastronardi will be the first worldwide Brand Ambassador of the Collistar brand and face of the skincare campaigns for Autumn / Winter 2021 and for the whole of 2022. Italian actress, known for her roles in various films and television series, makes her debut as a teenager in TV series, studies acting in the United States and is the interpreter of highly successful titles, winning the love of the public and appreciation from the critics. His performances include the film “To Rome with Love” directed by Woody Allen, the comedy “L’Ultima Ruota del Carro” directed by Giovanni Veronesi and the biopic “Life” directed by Anton Corbijn.
She was the godmother of the 76th edition of the Venice Film Festival in 2019, and will return to the screens in December 2021 with “Carla”, in the role of the great dancer Carla Fracci who personally chose her to embody her.
For Collistar, Alessandra Mastronardi will be the protagonist of the communication campaign “Collistar: Italian Essence of Beauty” on air from 3 October in print, digital and television and which will focus on the face line Pure Assets, composed of targeted treatments that can be combined with each other for a personalized routine. Conceived by Creative Director Michael Loos, the spot was directed by Luca Caon and author of the campaign visual
is Lorenzo Bringheli. The communication campaign is built around two pillars: Italianness, with a Milanese point of view, and effectiveness combined with respect for the skin. In an iconic and emblematic Milan (where Collistar was born, in 1983) an ideal day takes place that starts with the beauty ritual, accompanying Alessandra in every moment of her day: business meetings, a walk downtown, returning home. The concept of beauty emerges is that of feeling good about yourself, thanks to a routine that respects the skin, offering only what is necessary to make it radiant, fresh and free from signs of fatigue.
Lorenza Battigello, General Manager of Collistar said: «We believe in simple, essential and authentic beauty. Alessandra Mastronardi with her innate and spontaneous beauty and her refined style embodies the style in which we recognize ourselves and together with Collistar will represent Italian beauty in the world. A beauty free from aesthetic standards, which offers every woman the freedom to feel beautiful because she is unique, beautiful because she is comfortable with herself. Everyday.
Welcome Alessandra, a joy to welcome you into our family ».
“It is an honor for me to join the wonderful Collistar family, an Italian company that has been a precious ally of every woman since 1983,” added Alessandra Mastronardi.
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