The Prime Day sales event at amazon will be held on July 12 and 13, the company informed on Thursday (16).
Last year’s spectacular results, which returned to their usual level in the Northern Hemisphere summer, represented the longest two-day sales period for third-party sellers in the company’s history.
Online spending during the event surpassed $11 billion, up 6.1% from Prime Day 2020 held in October, according to Adobe Analytics.
The event starts at 4:00 am on July 12, Brasília time, and continues for 48 hours covering several countries, including for the first time the Poland and the Sweden . Discounts are offered on electronics, toys, household items and clothing, among other items.
“With the small businesses and national brands that our members love and trust, we are excited to bring some of our best Prime Day deals to even more customers around the world,” Jamil Ghani, vice president of Amazon Prime, said at a press conference. of press. release.
Amazon holds the event every year to build loyalty with its Prime subscribers and attract new buyers to the program. Prime Day, which has been taking place since 2015, accounts for about 1% to 2% of Amazon’s annual sales, analysts say.
Sales during the Prime Day event also expand beyond Amazon. rivals, including Walmart Target, Best Buy and Macy’s also maintain their own sales to capitalize on the increase in online traffic driven by Prime Day shoppers.
Source: CNN Brasil
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