The life of every woman is marked by the many roles that we know how to play. At work, with the family, with friends, as a couple. In every moment we are always different, but basically equal to ourselves. In all those shades that we can love or hate, but which inevitably know how to define us in our uniqueness.
It is precisely to celebrate the uniqueness of each woman that i Lierac Laboratories launch a new campaign dedicated to the Premium line, a leading global anti-aging treatment. A manifesto, a push to bring out an authentic beauty.
Free every version of you, because the beauty of a face is fully expressed only when we release the emotions we have inside.
To reinterpret this precious message in some unpublished shots a young woman: the photographer Nima Benati, an internationally recognized talent, cited among the under 30 2019 of Forbes Italia for the Art & Style category, author of campaigns that have become iconic. The protagonists are two exceptional women, eclectic in their roles, but always promoters of strong messages of authenticity: Ambra Angiolini, a life as a protagonist on the stage, without ever losing the irony, the ease and the incredible desire to be free and Eva Riccobono, an internationally renowned model and actress, who recently talked about the joys and worries of being a mother in the book “Mammitude” in which she is not afraid to show even in her fragility.
Nima has studied for each of them some shots of great emotional impact, creating a strong contrast between the glamorous, elegant image and their more intimate, natural and spontaneous version. A contrast that expresses the multiplicity of femininity and the uniqueness of every woman.
“Being able to be authentic means being tired and happy. It means always feeling with your face everywhere, at the cinema on the red carpets, at home, and even early in the morning as soon as you look in the mirror, when you are alone », said Ambra Angiolini.
“In my career I have played many roles and I have always enjoyed playing with the many versions of me but it is precisely in everyday life that I love being without tricks, without frills, for me this is being authentic!”, Commented Eva Riccobono
The campaign will be on air from 28 September and will launch the # tuttiiversionediTe to involve all women in sharing their own idea of authentic beauty.
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