Winning the world means multiplying business opportunities. Exporting brings only advantages: the company gains international experience, gains productivity, improves product quality and becomes even more competitive. In addition, it is less dependent on the domestic market and the brand gains more value because the products and/or services are recognized as “export type”.
Many companies have already realized this, so much so that, according to data released by the National Confederation of Industry (CNI), Brazilian exports grew by 36% in the first half of 2021.
However, some companies dream of flying further but don’t know where to start. Here’s the good news: the first step to start the internationalization process is to participate in the PEIEX free program.
This program prepares companies to export in a planned and safe way. PEIEX technicians make a diagnosis of the company and raise all the points that need improvement. Afterwards, professionals specializing in foreign trade guide entrepreneurs in the most suitable paths for the foreign market.
PEIEX is available in all regions of Brazil, in several Brazilian cities. Fiber, for example, sought out the PEIEX in São Leopoldo, in Rio Grande do Sul.
Fiber, a company of the Top Shoes Brasil group from Rio Grande do Sul, saw in the pandemic the opportunity to launch an innovative product: a safe and comfortable protection against covid-19, developed for athletes not to lose performance, which did not compromise their breathing and did not hurt .
Since its launch, in the 1st quarter of 2020, sales have been successful and won the national market. Fiber has entered into partnerships with the main sports stores in Brazil, is present in more than 1,200 points of sale, in addition to its own e-commerce and market places such as Amazon.
“In Brazil it was already consolidated and then the Olympics came and I thought: we need to be together with the Olympic Committee. And that was a milestone for us, precisely for the brand’s internationalization.” Says Gustavo Dal Pizzol, Fiber’s CEO.
It was then that the masks accompanied the delegation of the Brazilian Olympic Committee.
From there, the decision to export was taken. The brand’s internationalization process began through a partnership with PEIEX, which supported and guided them during all processes, since the opening of the company in the United States (only with Brazilian partners), remotely and in record time: less 2 months. Within this period, the product was available in the US, being marketed, publicized and aired on American TV networks.
“An amazing partnership. Not even in our best dreams did we think we’d get it all so fast. We have a lot to thank ApexBrasil for all the support.” Says Gustavo Dal Pizzol, Fiber’s CEO.
The company currently has operations in the United States, Canada, Mexico, Europe and Japan.
Brazilian exports continue to grow and have space for everyone. Learn more about the subject by accessing the website https://portal.apexbrasil.com.br/qualifique-sua-empresa-peiex/ and get ready to win the world.
Reference: CNN Brasil
