Apple Automotive Project Curator Joins Ford

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Fords announced that Doug Field has taken over as director of advanced technology and embedded systems. He will report only to Ford CEO and President Jim Farley.

Field previously held a senior position at Tesla, helping develop the Model 3, and most recently served as vice president of special projects at Apple. Field is believed to have overseen Apple Car’s self-driving electric vehicle development program, known as Project Titan.

Apple Automotive Project Curator Joins Ford

It is noteworthy that for Field this is a kind of return to basics. He started his career at Ford back in 1987. In his new role, Field will be responsible for a unit tasked with, inter alia, developing a proprietary self-driving traffic system. He is expected to have a say in everything from vehicle controls to corporate communications and driver assistance technologies.

It’s unclear how Field’s departure will affect Apple’s automotive plans. Some observers believe that this is a big setback and that Apple Car may not be released in the coming years.

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