Retail sales for Mother’s Day should reach R$ 14.42 billion, according to a survey by the National Confederation of Trade in Goods, Services and Tourism (CNC).
Despite representing an advance compared to 2020, the year in which the Covid-19 pandemic began, the value is still lower than the financial movement observed in 2021, which was R$ 14.68 billion, or about 1.7 billion reais. % higher.
The rise in interest rates and inflation in recent months, as well as the slow recovery of the job market, were factors that influenced this year’s results, according to CNC.
The Selic rate, for example, was at 3.5% in the same period in 2021 and is now at 11.75%.
For the first time, none of the 26 items that make up the basket of goods and services evaluated in the survey registered a price drop. The average variation for products is +10.6%.
In home appliances such as refrigerators and stoves, the price increase, compared to the same period in 2021, is 27.8% and 24.9%, respectively. Furniture items must have increased by 19.4%.
The clothing, footwear and accessories sector usually accounts for the largest share of sales and should total R$ 6.69 billion, an increase of 1.14% compared to last year.
Other branches that should win the preference of consumers are home appliances and electronics (with estimated revenue of R$ 2.33 billion) and furniture and appliances (R$ 2.29 billion). Despite this, according to CNC, both should have a significant drop compared to 2021: -9.3% and -9.5%, respectively.
The states of São Paulo (R$ 4.80 billion), Rio Grande do Sul (R$ 1.43 billion) and Minas Gerais (R$ 1.32 billion) are expected to account for more than half of the financial transactions involving Mother’s Day. mothers. Rio de Janeiro appears next, with R$ 1.29 billion.
Gifts purchased online that cost less than R$100
While more people will buy gifts for moms this year, the average cost of the keepsake will be lower. A survey by Business Integration Partners Consulting and Qualibest Institute revealed that most consumers will be conservative in spending.
About 40% intend to invest less than R$100 in the Mother’s Day gift. Already around 35.5% of buyers intend to spend between R$ 100 and R$ 350 on the date.
The survey pointed out that about 70% of people will spend the same or more this year than in 2021.
Online stores also gain preference. About 46% intend to research and buy gifts online. Another 25% will go to physical stores and malls.
Source: CNN Brasil
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