Missing less and less World Ski Championships in Cortina 2021. Dall’8 to 21 February, the slopes of the Queen of the Dolomites will meet the greatest protagonists of the snow for two adrenaline-pumping weeks. Together with them, Audi will ignite the engines of the event as an exceptional partner confirming once again the deep bond with sport, which has always been in the DNA of the House of the four rings.
Given the current situation, which will prevent the public from physically attending the races, it will be theirs Audi to bring all the energy of competition into the homes of fans by making the highlights of the World Championships available every day at the end of the day his myAudi.it. It will thus be possible to follow, albeit from a distance, the emotions of the snow-covered slopes, the trepidation of the race and the emotions that an event of such magnitude arouses. All enriched with exclusive contents, such as appointments with Audi Talks, the round tables dedicated to the World Cup with athletes and characters from the white circus, which will be on air on 9, 13 and 21 February.
Sportiness is one of the pillars on which the House of the four rings rests and which finds its maximum expression both in motorsport and on the road through avant-garde technologies, in a continuous search for the best result. Precisely for this reason, Audi has always been close to the greats sport events, as evidenced by the 19 consecutive seasons of AUDI AG as an international title sponsor for Audi FIS Ski World Cup o the presence of the Brand on the occasion of the centenary of Italian Winter Sports Federation last October, when the Audi Q7 plug-in hybrid fleet, a high-performance conscious mobility solution, was delivered to the FISI athletes.
A deep bond, traceable to the sportiness of the brand and the dynamic characteristics of the quattro range. The quattro all-wheel drive, a guarantee of performance, safety and driving pleasure in the extreme climatic conditions typical of the winter season, is in fact the technological icon of the Brand.
Today, 41 years after the introduction of quattro drive, Audi evolves this highlight further bringing it to a new technical level and an innovative configuration with e-tron S, thanks to the quattro electric all-wheel drive and electric torque vectoring, testifying how technological research and an eye to the future continue to be the drivers of the Brand in continuous progress aimed at respecting the environment and human interaction with the surrounding reality .
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