Audi’s quattro drive protagonist of the MonteNapoleone District

The roads leading to design are endless and indecipherable. Let’s take, for example, the traction four. This revolutionary technology debuts with the legendary presentation of the Ur-fourwhich took place on the occasion of the 1980 Geneva International Motor Show. A few years later, it was 1983, the young man Marc Lichte sees at the International Motor Show (IAA) in Frankfurt theAudi Sport Quattro, the evolution of the first all-wheel drive model. He falls in love with her and decides to become a car designer. But she doesn’t want to work for anyone: he wants to become a designer for Audi. “I don’t remember any other cars from that trip with my father. I only remember the unusual proportions of that car which gave it a style all of his own. Its design summarized in the four blister packs was able to highlight the uniqueness of the four-wheel drive. A revolutionary idea”Says today that child who has become an adult e head of design at Audi Ag.

To be passionate like him too Guglielmo MianiCEO and Chairman of Larusmiani, as well as Chairman of theMonteNapoleone Associationwith which Audi has had a partnership since 2014. Together they oversaw the project Out of Competition foura publication of 108 pages in carré that narrates through the shots of Andrea Luzardi the history, vision and creativity of quattro drive in iconic Audi cars. The name FuoriConcorso derives from the format exclusive of lifestyle experiencewhich involves a community of car and automotive culture enthusiasts from all over the world, through participation in static and dynamic emotional events.

Why is this photo book so special? Because the book photographs, in night during the lockdown, a selection of the most innovative and iconic Audi quattro cars. An unpublished and exclusive portfolio of images by concept car, racing and production cars, all set in the Quadrilatero della Moda. This project emphasizes how those roads are not you have never really been blocked by the virusbut always animated by the desire to do and succeed of the people who animate them every day (and nights).

The publication is the realization of the meeting between a place that is ambassador of Italian excellence in the world and Audi, a brand of innovation and progress. They are in total 12 cars immortalized in the Milanese quadrilateral: fromAudi Sport quattro made famous by the hits in rally in the 1980s, atAudi 90 quattro IMSA GTOa one-of-a-kind racing car equipped with a five-cylinder engine that legendary drivers such as Walter Roehrl and Hans-Joachim Stuck have brought to their debut in the IMSA-GTO Championship on the North American continent.

It follows Audi Avus quattro, concept car from 1991, laboratory car to develop the technical innovations that would characterize the Audi of tomorrow, such as the aluminum space frame chassis. This model is on display inside the Larusmiani store in via MonteNapoleone. And stillAudi four Spyder which, with its clean and very elegant lines, would later inspire the bodywork of the new sedans. But here is also theAudi RS 6 Avanta sports car with surprising performances that presents an uncompromising design combined with great versatility, to arrive at Audi RS e-tron GT, Full electric Granturismo developed by Audi Sport which constitutes the pinnacle of the sustainable evolution of the sportiness of the four rings, confirming how fascinating and exciting the future of mobility is. Audi RS e-tron GT, together with Audi Q4 Sportback e-tron, is exhibited in Via MonteNapoleone.

FuoriConcorso quattro is part of the Audi program at Design Week. Until 13 June, Audi House of Progress will animate the exchange of ideas in Cordusio Squarewithin the complex of buildings that takes the name of “The Medelan”, thanks to stories of progress capable of contributing to the osmotic process that leads to the regeneration of thought.