Contrasting colors, patches steeped in symbols and inevitable references to streetwear. These are the main ingredients of the first Benetton varsity jacket designed by Ghali. The iconic American college-style jacket, born in 1865 as a Harvard baseball team uniform, it was in fact interpreted by the artist in an ironic and irreverent way, and embellished with clear references to his origins.
From the words “Welcome to the Grand Boulevard” embroidered on the front, to the “Boulevard Story” banner on the back, through numbers and letters, there are many references to his life and career that the singer has promised to reveal via social media.
The G Varsity, worn by the singer himself in the launch video of his new single, will be available online only from 24 June in a limited edition of twenty-two pieces signed by Ghali himself.
For everyone else, the jacket will become part of United Colors of Ghali, the capsule collection – which also includes t-shirts, joggers, sweatshirts and accessories – signed by the artist and inspired by the values of integration and multiculturalism on sale from September.
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