Black Friday: Online stores showed an increase in daily turnover of 119%

With increasing online sales compared to the rest of 2021, despite the fact that this year the stores were open, the Black Friday period ended.

In particular, according to data from Generation Y-International eBusiness Hub from the Greek market, during this year during which there were discounts Black Friday there was an increase in traffic from 20% to 60% compared to the other days of the year, as well as in turnover. In particular, for the three days from 26 to 28 November 2021, the online stores showed an increase in daily turnover amounting to 119% on average, compared to the average daily turnover of 2021.

As for the individual online stores, the sector that recorded the largest increase in daily turnover is clothing / footwear by 170% compared to any other day of the year, followed by sportswear with an increase of 100%, the online pharmacy sector with 60% etc.

In addition, the value of the average shopping cart increased by 3.5%, while it is worth noting that the conversion rate during this year’s Black Friday strengthened compared to the rest of the year.

According to convergent estimates, the trend towards online shopping, which further strengthened during the pandemic, has come to make it more necessary than ever to invest in digital transformation for businesses of all sizes, even small ones. The alternative shopping channels that allow access to remote markets, such as PC and mobile phone in combination with advanced search engines that allow personalized offers, are emerging as a necessary investment for the coming season.

Generation Y – International eBusiness Hub is a purely multinational company in the field of integrated digital transformation and e-business solutions, providing services worldwide, with offices in 10 countries.

Source: AMPE