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Boho obsession: the trend for free spirits has become a hit again

The boho style, this is certainly nothing new. There is no doubt, however, that fashionistas’ antennas have been raised dramatically in recent times, with continuous sightings of looks that mix ethnic with elegant, grunge with radical chic, hippie with romantic. A style apparently without strict rules, for free spirits, but which, like all vaguehas codifiable elements.

If you too, like the writer, forced your friend leaving for India to explore all the bazaar on the itinerary to look for a paisley patterned vest and you have spent sleepless nights on buying and selling sites pre-loved to grab original Suzani jackets, lace blouses serrated and frilly maxi dresses, resign yourself: the obsession is now unleashed. But where does it come from?

From the catwalk to Tik Tok, and not vice versa

For once we witness the imposition of a trend that comes from fashion shows and not from social media, as happens more and more often. One catwalk, in particular, proved to be the epicenter of this welcome return: the one that saw the debut of Chemana Kamali as Creative Director from Chloea forerunner brand of the genre, especially when at the helm were designers of the caliber of Martine Sitbon, Stella McCartney and, above all, Phoebe Philo, who boho chic he made it a real religion. For the Spring-Summer 2024 collection Kamali has produced a series of outfits that are a compendium of femininity and joie de vivre.

Chloé SS24.

Pascal Le Segretain/Getty Images

Chlo SS24.

Chloé SS24.

JULIEN DE ROSA/Getty Images

Chlo SS24.

Chloé SS24.

Pascal Le Segretain/Getty Images

Why do we suddenly want to all dress up as cowboys and cowgirls?

From Beyoncé to David Beckham, from the Kardashians to Emily Ratajkowski: you don’t have to be in Texas to feel like you’re at a rodeo. The western aesthetic, in fact, rages among the stars, at fashion shows, on social media and in music. Has the time come to add at least one cowboy hat to your cart?

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Long and floating dresses, ethereal slips with lace edges, enveloping capes, flared trousers and a corollary of distinctive accessories, from golden metal logoed belts to the snake necklace, with knee-high boots and a new version of the clog studded shoes that seem to come straight from Seventies. Not only that, in the front row there was none other than Sienna Millerone of the greatest icons of the genre since the 2000s. Chunky wedges on her feet, an oversized leather jacket and a satin dress, the new mother appeared more at ease than ever in her put designed by Chloé.

Sienna Miller in Chlo total look at the SS24 fashion show.

Sienna Miller in total Chloé look at the SS24 fashion show.

Arnold Jerocki/Getty Images

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Once upon a time there was boho

The name of this nonconformist aesthetic derives from «bourgeois bohemian”an expression that refers to a hybrid between culture bohemian is that hippie, spread in the late 60s and, in general, in the 70s, adopted as a reaction to the rigidity of the customs of the time, together with the propagation of the pacifist movement and the search for freedom and something new and positive, not only in terms of of clothing. An aesthetic that reached its peak at the turn of the last century, between the 90s and the early 2000s, supported by some figures of the jet setters who have adopted it as their personal and much copied uniform. Sienna Miller, über alles, but also and above all Kate Moss (post Calvin Klein minimalism) and the Olsen twins (before the dark vocation). And, again, Kate Hudson, Lisa Bonet, Lindsay Lohan, Jessica Alba, Nicole Richie and many others. An aesthetic that has returned to the fore today and reflects the zeitgeist of the momentmarked by the bloody wars underway, the aftermath of the post-pandemic and, in general, the uncertainties about the future.

Kate Moss at the Glastonbury Festival in 2008.

Kate Moss at the Glastonbury Festival in 2008.

Danny Martindale

MaryKate Olsen and Ashley Olsen at the met in 2017

Mary-Kate Olsen and Ashley Olsen at the met in 2017

John Shearer/Getty Images

A mood casual, which praises freedom and the desire to feel at ease with what you wear, which does not follow precise rules, but which invents them from time to time. Unlike the style gipsy, does not disdain opulence, glamor and refinement, but always without too many constraints or labels. Recognizing this type of vision, in addition to the aforementioned Chloé, several brands have come forward on the market, especially designed by female hands, such as Zimmermann, Isabel Marant, Etro And Ulla Johnsonjust to name a few. An aesthetic that has returned to the fore today and reflects the Zeitgeist current, marked by the bloody wars underway, the aftermath of the post-pandemic and, in general, the uncertainties about the future. Remaining in the purely fashionable field, you can also read how antithesis of quiet luxury, of the prevailing return of black and all those trends that have the infamous “core” as their suffixas gorpcore, normcore, barbiecore and similar, which, in fact, cage what is worn in an overly defined and monotonous uniform.

How to build a look boho chic?

It’s fine that it prides itself on being without codes or conventions, but there are key pieces that cannot really be ignored if you want to give life to a outfits in perfect style boho. If one wanted to dare a fashionable equation of this kind it would have the following addends: embroidered vest+frou-frou blouse+floating dress+jeans+leather jacket+crochet sweaters. Obviously, not necessarily all together and not strictly in this order, otherwise what freedom would there be?

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@Gettyimages

Edward Berthelot/Getty Images

Gettyimages

@Gettyimages

Edward Berthelot/Getty Images

As it often happens The accessories elevate the wholewhich in this case abound the more you want to achieve a redundant effect: suede belts with studs and fringes, leather hobo or saddlebag bags, knee-high boots or those that stop at the ankle, wooden clogs, headbands and bands in the hair and souvenir jewellery.

Gettyimages

@Gettyimages

Edward Berthelot/Getty Images

Gettyimages

@Gettyimages

Edward Berthelot/Getty Images

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@Gettyimages

Kirstin Sinclair/Getty Images

The brands of insider to know

In addition to those parading on the catwalk, there are many more or less established (and decidedly more affordable) brands that offer proposals linked to the world boho chic, some of which have become real commercial successes that have crossed national borders. Among the cults of the moment there is Sézanea Parisian label founded in 2013 by Morgane Sézalory, a designer-entrepreneur with Algerian roots, a lover of vintage, who has made her flagship the refined and creative mix&match and who in the latest collections has veered more and more towards bobo (as the French call the genre). Also unmissable Maison Hotell, label that defines itself «bohemian fashion», founded by Amrit Balani and Samuel Macias, two friends Amrit Balani and Samuel Macias, who after a trip to Jaipur decided to create cosmopolitan clothes that mixed Indian influences with Spanish ones. Made in Medellin the two creative minds of Agua Benditaa brand appreciated by fashionistas for clothing proposals and swimwear with vibrant patterns that romantically celebrate Colombian traditions.

Szane SS24.

Sézane SS24.

Maison Hotel SS24.

Maison Hotel SS24.

Agua by Agua Bendita SS24

Agua by Agua Bendita SS24,

Among the forerunners of this trend he must certainly be mentioned Antik Batik, created in 1992 by Gabriella Cortese, a globetrotting designer who loves embroidery, natural materials and prints. Even the Spanish Hoss Intropia is no exception, founded in 1994 in Madrid by Constantino Hernández Durán, he is loved for his multi-ethnic total looks that make you dream of distant shores. Ethno-chic it is too Surkana, portmanteau of two African words «sur»or joy and «turkana»terra, a Barcelona brand that is inspired by the traditional customs of distant lands to bring them back into city life.

Antik Batik SS24.

Antik Batik SS24.

Surkana SS24.

Surkana SS24.

Other brands to definitely keep an eye on? Ulla Johnson, Akep And strong_strong.

Ulla Johnson SS24.

Ulla Johnson SS24.

Akep SS24.

Akep SS24.

forteforte SS24.

forte_forte SS24.

How to transform the simplest of dresses into the most perfect formal dress? Easier than it seems (all thanks to the accessories)

With yet another upcoming participation, do you find yourself with little budget and even less desire to invest in a new party dress? Recycling something basic that you already have in your wardrobe with our stylist tricks to ennoble even the most basic of outfits

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Source: Vanity Fair

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