ClioMakeUp ever closer to its followers, opens 3 corners in the OVS stores

«Who is ClioMakeUp? That little girl wearing makeup in her bedroom? That’s what mothers say, who often steal my products from their daughters », like this Clio Zammatteo39 years old and mother of two girls, describes her ability to conquer beauty addicts of all ages.

The digital entrepreneur 14 years ago started with make-up tutorials on Youtube, made from New York where she had moved, leaving Belluno, with her current husband.

As a video maker she has reinvented herself as a make-up artist and over the years has created a digital community of over three million followers, who welcomed her eponymous line five years ago and who now, in the new phase of widespread and transversal penetration of her brands in large retailers will jump for joy.

In fact, ClioMakeUp has drawn up an agreement with the department store OVS to create single-brand corners in three stores, Naples, Messina and Parmawhere qualified make-up artists, will help customers choose the look that most identifies them and expresses their personality.

«OVS and Clio both have an approach, a profile and an open price, neither wide, nor narrow, neither rich nor poor, our philosophy is inclusion. Like Clio, we don’t just target young, beautiful, aggressive women, but everyone, ”he commented Stefano Belardo CEO of OVS Spa.. “Today we have united our communities, the real one of OVS and the social one of Clio”.

«I have been away from Italy for many years and I remembered the OVS of my city in Belluno, on my return I found it changed, I liked it and it became my point of reference, there was also Gap! The brand I created, with the help of my sister-in-law and my husband, is a small company, born in 2017, but I have invested a lot in it. Taking the step of going into large-scale distribution to be more accessible to everyone and penetrate more widely, for me it didn’t have to mean distorting the identity of the brand.. I have always wanted to keep control of my world and the meeting with OVS seemed right to me because it allowed me to continue doing so », commented Clio.
“Yesterday I couldn’t sleep thinking that just five years ago I launched my 12 lipsticks and soon, on May 26th, we will open the first single-brand store in Naples. For me it is incredible to see what we have done, but I still feel the same Clio who shot the first video in 2008, I have the same emotion as on the first day, only 14 years older ».

«We have followed a path that has brought us ever closer to the direct consumers, we started with service content, with the blog and tutorials, and then we created a product line. Today in the company there are more than 80 people who support this structure ”, he specified Elena Midolo, CEO of ClioMakeUp.

«We were impressed by the OVS proposal because it allowed widespread distribution in large-scale distribution and to reach areas that are difficult to access for us. With OVS we have a communion of values: Italianness, transparency, inclusion, sustainability, attention to a family dimension. Sales of ClioMakeUp products take place very often by word of mouth, from grandmothers, to mothers, up to the daughters », added Midolo.

“The choice to open the OVS corners in Naples, Messina and Parma shows that the ClioMakeUp brand really cares about the value of proximity and proximity to its consumers, it did not go directly to the big cities, but chose an approach figital more cautious, even if through us, who are able to reach people in a capillary way, starting from smaller urban realities “, he commented Massimo Pin, General Merchandising Manager Brand OVS Spa

And Stefano Beraldo concluded: «Clio for OVS must not be one commodity but a special thing. We have to give one more reason to visit our shop, we don’t want to be a self-service only, but we want to do it with grace, offering exclusive realities ».

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