Coke is putting Jack & Coke in a can

Drinking whiskey with coke is about to become somehow even easier.

Coca-Cola is partnering with Brown-Forman to make a new canned cocktail combining Coca-Cola and Jack Daniel’s Tennessee Whiskey. The drink, which will also be available in a sugar-free option, will hit shelves in Mexico later this year before expanding globally.

The combination brings together “two of the most recognized and valuable trademarks in the world”, the companies said in a press release, and will include “clear symbols of responsibility” to indicate that the drink is for drinkers of legal age. Typically it will be 5% alcohol by volume, but this varies by country.

Brown-Forman CEO Lawson Whiting said the partnership “brings together two classic American icons to bring consumers a taste experience they love in a consistent, convenient and portable way.” He added that the new beverage “will accelerate expansion and continue to expand our business around the world.”

Mexico was chosen as a launch market because both brands are popular there and the country has a well-developed ready-to-drink market, a Brown-Forman spokesperson told CNN Business. A US release is slated for sometime in 2023.

Coca-Cola has been aggressively expanding its alcoholic beverage options as the trend grows. Jack and Coke joins Topo Chico Hard Seltzer and Simply Spiked Lemonade, both made in partnership with MolsonCoors.

The company is also slated to launch Fresca Mixed later this year, a spirits-based cocktail created in conjunction with brewery Corona Constellation Brands.

Canned cocktail sales have exploded as consumers seek convenience and new flavors beyond wine and beer. The beverage category grew 53% last year and is expected to grow another 29% over the next three years, according to data from IWSR Drinks Analysis.

Spicy flavors and drinks from recognizable brands can also help companies advance in the fast-growing industry. Brown-Forman said in a recent earnings release that Jack Daniels is experiencing a “resurgence” in sales and the company has plans to further increase whiskey this year.

Meanwhile, rival Pepsi is also keeping an eye on the trend: HARD MTN DEW, a sugar-free canned cocktail with 5% alcohol by volume, hit shelves a few months ago.