We attended the world premiere of the new custom-built Maserati by Massimo Alajmo. The car born from the collaboration of the youngest chef in history to obtain three Michelin stars with the House of the Trident, is part of the Maserati Fuoriserie customization program. In the third millennium, authentic luxury is, in fact, being oneself: the car becomes an extension of everyone’s unique and unrepeatable identity.
The collaboration between Maserati and Massimo Alajmo confirms the marriage of the Modenese house with the highest level cuisine.
The presentation of the car was held at Le Caladre in Padua where the whole evening was characterized by the colors chosen by the chef for his Levante Trofeo, namely Black and Gold.
Two colors that represent much more for Alajmo, who has always been fascinated by the use of licorice and gold leaves in the kitchen, key ingredients of the menu tailored for Maserati.
The custom-built project is a flagship of Maserati that allows the customer to customize the car in every detail.
A Maserati customer can in fact choose three of the different styles of Fuoriserie, choosing the fundamental value that drives them to want to customize their car:
Corse Collection; A Heritage Line characterized by symbols, colors and racing finishes, an excellent starting point for lovers of the era of the ‘Gentleman racer’ and of Maserati history.
Unica Collection: a selection of materials and textures that interpret current fashion, aimed at dynamic people who speak the language of the ‘now’. a reinterpretation of the rapidly changing trends in fashion, art and culture.
Futura Collection: Dedicated to futurists, lovers of technology and new materials, a series of colors and finishes designed for people who embrace change with enthusiasm and energy and who know that the best is yet to come.
Alajmo’s One-off customization started with a strong racing connotation in the first model made to then be interpreted with the elegance that characterizes it, bringing gold only in some details of the car, thus making them even more precious.
In every sphere of expression, the trend-setter shapes his revolutionary personality by recombining the elements that nature makes available to him and the knowledge that history makes available to him. This mission, which Maserati and Alajmo have in common, is within the reach of anyone with the audacity to embody their taste in a car, thanks to the Maserati Fuoriserie customization program.
The unveiling of this Maserati Levante Trofeo Fuoriserie Edition x Alajmo was followed by a Menu specially designed for the occasion, surprising us with unusual and precious combinations such as:
Golden ventresca mozzarella with Treviso radicchio and white truffle,
cappuccino with potatoes and almonds with scallops, bottarga, baby squid and clouds of black rice,
artichoke ravioli with saffron and licorice with parmesan flakes and incense,
coffee distillate risotto with pumpkin cream with cedar mustard,
roar “Turbo..T” as a second
“Mescolamisù” a reinterpretation of Tiramisù, even the dessert was themed Fuoriserie as each dish was personalized with the name of the guest.
According to the chef, when the rules take us away from the original principle, they must be broken to reaffirm the authentic sense of cooking, as well as of the automotive sector. For Massimiliano Alajmo, removing the tablecloth, eating with your hands and playing with food with elegance bring man back to a lost awareness: they reveal to him the respectful beauty of being at the table.
Maserati Fuoriserie also brings customers back to a lost awareness: the inexhaustible beauty of being in the car, that is, inside the most authentic part of themselves, ready to drive along unexplored roads.
It is not obvious that a historic company like Maserati decides to dedicate so many resources to each individual customer by creating a completely dedicated and unique car. The custom-built program confirms how luxury is increasingly a theme linked to character and not just to the wallet, allowing us to read the soul of a person just by looking at the details of his car, his Maserati.
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