Disney celebrates 100 years with traveling exhibit on company history

Created in 1923, the The Walt Disney Company completes a century of existence in this year.

For the celebrations, the company set up a exhibition itinerant that traces the trajectory of the brand through immersive objects and technologies.

Altogether they are 10 galleries that, in addition to Photos , costumes , props and other original objects, use audios It is elements interactive to create unique experiences around the company’s 100 years.

Alongside the Walt Disney Archives team, the company still exhibits the “Crown Jewels”, that is, more than 250 works of art and original artifacts rarely seen.

Call of Disney100: The Exhibition the exhibition had its world premiere on February 18 at The Franklin Institute, in Philadelphia, in the United States, with tickets between US$25 and US$45 (about R$130 and RS$234).

So Disney fans can get an up-close look at how it all began, as early Mickey Mouse sketches, including original cartoons from 1928, are on display.

The experience

Who welcomes the exhibition is himself walt disney . Even though he died 57 years ago, the company’s founder makes a holographic apparition life-size using archival footage and artificial intelligence.

Among the objects that can be seen by the public are props from the 1964 Mary Poppins film, such as a carousel horse; a model of Cinderella Castle in the Florida complex; Cinderella’s glass slipper from the 2015 film; Jack Sparrow’s compass in the Pirates of the Caribbean franchise and Luke Skywalker’s lightsaber used by Daisy Ridley in Star Wars: The Rise of Skywalker (2019).

According to the team, the oldest item on display is a zoetrope from 1860 which belonged to Walt Disney’s office.

There are even photos and videos from all Disney parks around the world; 25 character mockups brand icons; 318 clips and movies and others 93 memorable scenes from Pixar, Marvel and LucasFilms displayed on a variety of screens and media.