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Everything Giorgio Armani in 7 memorable phrases

Known throughout the world as the king of absolute elegance, he has made Made in Italy a unique and distinctive brand, always bringing the name high: the first two key dates to know the history of Giorgio Armani I am the 1934year of his birth, and the 1975the year in which he founded his homonymous brand together with Sergio Galeotti.

From then until today, her contribution to the world of fashion has been made up of dresses that are sublime beyond all trends, of soft jackets with which she has rewritten – right away – the codes of formal clothing for career women, but also of and inspirational phrases. Let’s retrace her story and we tell his poetics through some of the most important quotes.

All Giorgio Armani fashion showsarrow

Always linked to the city of Milan, King George took his first steps right in the Lombard capital. In 1957 he dropped out of the Faculty of Medicine in Milan in his second year of studies and found a job at the Rinascente in Piazza Duomo. His first job in fashion thus saw him alongside the team of architects who took care of the image of the famous department store.

Giorgio Armani at work in his Madison Avenue New York store.

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An adopted city, Milan, with which Giorgio Armani has always kept the dialogue alive. Starting with the good example set in the pandemic, with the mural in the heart of Brera portraying a nurse adorned with Italy in her arms. “To restart safely we still need you”: a message of hope, but also of comfort to the city.

1975 was the turning point: the Giorgio Armani brand was born. However, the Sixties had also been crucial, during which the designer from Piacenza gained experience alongside Nino Cerruti, for whom he designed the men’s fashion line of the Hitman brand until 1970.

Giorgio Armani.

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At the foundation of his brand, Giorgio Armani immediately made it clear through his work that a revolution was underway: subtracts the men’s jacket from the man’s wardrobe and reinterprets it in a deconstructed key for career women, offering them a practical yet elegant garment. Similarly to men’s clothing, then still too rigid, she gives a more fluid silhouette through soft fabrics.

A Giorgio Armani Spring-Summer 2023 look.

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Three years after the foundation of his brand, Giorgio Armani’s name is consecrated in the Hollywood spotlight: Actress Diane Keaton won the Academy Award for Best Actress for her role in Annie and I at the 1978 Academy Awards. Her look featured a Giorgio Armani jacket. Beloved by celebrities more and more every day, it was Richard Gere who wore the American Gigolo one of his dresses, making him further famous until he received, in 1983, the prize as designer of the year from the Council of Fashion Designers of America.

1978. Diane Keaton wears a Giorgio Armani jacket to the Oscars.

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Stars, but not only. Giorgio Armani’s expansion began in 1981, when the designer understood the need for a less expensive collection aimed at everyone. Thus were born Emporio Armani, 40 years old in 2021, and the Armani Jeans denim line, followed by Armani Exchange in 1991, Armani Collezioni and Armani Casa in 2000 and the EA7 sports line in 2004.

Giorgio Armani greets the public after the show One Night Only Dubai in 2021.

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The Giorgio Armani FW 2023/24 collection is on show at Milano Moda Donnaarrow

Giorgio Armani’s creativity also operates in the name of sustainability. For the king of elegance, fashion can – and must – contribute to an evolution for the better, protecting the social fabric and the environment. This is why the Armani group has created the Armani Values ​​platform, a manifesto of the goals towards which the fashion house strives every day. In order to be sustainable, clothes must be timelessbut also fluid in the codes, comfortable in the wearability, few but good and a constant synonym of empowerment.

It is definitely this one the most memorable quote of Giorgio Armani: daughter of every decade she has known, her idea of ​​elegance has overcome the barriers of time, always proving to be current and contemporary. Merit of the always minimal lines, the sharp sartorial cuts and the colors dear to him: pearl gray, the sand color and the blue of his dear island of Pantelleria, the Tibetan red of that Far East that fascinates him so much. And then the greigea mix of gray and beige, as well as one of the many inventions for which the absolute Master of elegance will always be remembered and celebrated.

Source: Vanity Fair

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